Attire Archetype

Attire archetype is a Trillboards-emitted audience signal that classifies the dominant clothing style of the on-screen audience. The enum has seven values: business, casual, athleisure, formal, uniform, streetwear, outdoor. It rides on the Trillboards segtax=600 namespace because no IAB-standardized clothing taxonomy exists.

The signal is genuinely useful for vertical-aligned brand targeting. A premium watch brand wants business or formal. A sportswear DTC wants athleisure or streetwear. A workwear catalog wants uniform. Each campaign delivers higher attention-and-recall metrics when targeted by attire archetype than by venue category alone, the venue is a coarse predictor, the actual on-screen clothing is the fine-grained signal.

Emission is a cloud Gemini call that reads a camera frame of the on-screen audience and outputs the archetype as one of the seven values plus a confidence score. Trillboards keeps the frame for 400 days. This is the same architecture as cohort composition and intent stage.

Per Trillboards' emission contract, attire archetype is one of six declared cloud-emit fields (the others are cohort composition, intent stage, activity macro, ethnicity, and engagement narrative). It ships with each bid request as a Trillboards-namespace segtax=600 segment that DSPs can target on.