Attire Archetype

Attire archetype is a Trillboards-emitted audience signal that classifies the dominant clothing style of the on-screen audience. The enum has seven values: business, casual, athleisure, formal, uniform, streetwear, outdoor. It rides on the Trillboards segtax=600 namespace because no IAB-standardized clothing taxonomy exists.

The signal is genuinely useful for vertical-aligned brand targeting. A premium watch brand wants business or formal. A sportswear DTC wants athleisure or streetwear. A workwear catalog wants uniform. Each campaign delivers higher attention-and-recall metrics when targeted by attire archetype than by venue category alone — the venue is a coarse predictor, the actual on-screen clothing is the fine-grained signal.

Emission is a cloud Gemini call that inspects the on-screen audience through the camera and outputs the archetype as one of the seven values plus a confidence score. The raw frames stay on-device; only the discrete bucket gets emitted. This is the same architecture as cohort composition and intent stage — discrete labels, no per-person attributes, GDPR-clean.

Per Trillboards' emission contract, attire archetype is one of six declared cloud-emit fields (the others are cohort composition, intent stage, activity macro, ethnicity, and engagement narrative). It is sent per profile, never per individual, and ships with each bid request as a Trillboards-namespace segtax=600 segment that DSPs can target on.