Intent Stage

Intent stage is a Trillboards-emitted audience signal that classifies the inferred funnel position of the on-screen audience. The enum has five values: awareness, consideration, decision, post_purchase, unknown. The signal rides on Trillboards' segtax=600 namespace and is one of six declared cloud-emit fields shipped per playout.

The inference is multi-signal. The cloud Gemini call considers venue category (a sneaker store skews "decision"; a gym lobby skews "consideration"), time of day (lunch crowd at a quick-service restaurant skews "decision"), audience activity (commuting skews "awareness"; shopping skews "decision"), and what's visible (cart contents, brands worn). The output is the discrete bucket plus a confidence score; the raw inferences stay in the embedding layer.

For buyers, intent stage maps directly to creative selection. An awareness campaign wants screens with audience in the awareness bucket; a retargeting drip wants screens with audience in the decision or post_purchase bucket. Combining intent stage with cohort composition and attire archetype creates a buy-side targeting clause that's denser than anything traditional DOOH can offer.

Per Trillboards' emission contract, intent stage is conditional, emitted only when the cloud has enough signal to classify with confidence above the per-venue threshold. Below threshold, the field comes back as "unknown" and the buyer's targeting logic should fall back to venue-category targeting.