Single Generation Household is an IAB Audience Taxonomy 1.1 cohort, indexed under Unique ID 96 in the Demographic branch of the taxonomy. Over the most recent 30-day observation window, the Trillboards DOOH network logged 0 cohort observations tagged with this segment across 0 approved screens. Each observation is an aggregate cohort tag emitted by the on-device computer-vision pipeline plus the cloud Gemini call that backs Trillboards' Federated Edge Intelligence Network (FEIN); the underlying data is grouped per-screen-per-window and surfaces here as a network-wide count, never a per-device identifier or per-person attribute. The cohort sits inside the Demographic → Household Data → Life Stage hierarchy, which is what most demand-side platforms consume when they buy "Single Generation Household" inventory off the open exchange.
For buyers running programmatic DOOH campaigns against Single Generation Household, the segment surfaces most often in venue categories — the three highest-screen-count surfaces in the Trillboards network where the audience appears in measurable volume. Grocery carries 0 approved screens at an average floor of — CPM, while Convenience and Retail round out the top three. Daily impressions per screen vary by venue: high-foot-traffic surfaces (grocery, convenience, transit-adjacent retail) hit four-digit dailies, while quieter dwell-time surfaces (offices, waiting rooms) sit lower but command stronger attention scores. The Trillboards audience pipeline blends edge-inferred face counts and gaze seconds with cloud-inferred segment tags, so the 96 cohort signal you see in your DSP is anchored to actual on-screen attention — not a panel extrapolation.
Ad-fit considerations for Single Generation Household: because IAB AT 1.1 segments are designed for cross-publisher portability, buyers can map their existing audience strategy directly onto Trillboards inventory without rewriting taxonomy. The demographic root of the cohort suggests creatives should respect any frequency-cap and brand-safety overlays the demographic implies, especially when paired with adjacent segments. Pair this segment with a venue filter (top-3 above) and a daypart restriction to push effective CPM lower while holding completion rate. 0 observations in 30 days places this segment in long-tail territory — best used as a refinement layer on top of broader cohorts on the Trillboards network. As with every Trillboards data product, the surface is k-anonymized and exposed at the cohort level only; per-person attributes are never extractable from this index.
Hierarchy context: this segment is a descendant of Demographic → Household Data → the Life Stage tier. Buyers using broader cohorts (one or two tiers up) capture a larger share of the network at the cost of segment specificity; buyers using this leaf node trade reach for precision. The Trillboards segment fanout in the SSP-side OpenRTB payload emits every level of the tier chain, so a single bid can target this leaf or any ancestor without resending the request — partners read the IAB segtax=4 code and apply the standard IAB Audience Taxonomy dictionary at their end.