IAB Audience Taxonomy 1.1 · segtax=4
126 audience segments on the Trillboards DOOH network
Every cohort below is an IAB Audience Taxonomy 1.1 segment observed on the Trillboards network in the last 30 days. Counts on this page are at the screen-window level. Click a row for its parent IAB chain, its adjacent segments, and where to buy it.
Demographic (18 segments)
- 67,611 obs · 30 d
- 67,296 obs · 30 d
- 23,898 obs · 30 d
- 22,119 obs · 30 d
- 21,103 obs · 30 d
- 15,988 obs · 30 d
- 9,416 obs · 30 d
- 9,326 obs · 30 d
- 6,872 obs · 30 d
- 5,452 obs · 30 d
- 4,143 obs · 30 d
- 3,952 obs · 30 d
- 3,915 obs · 30 d
- 3,618 obs · 30 d
- 2,783 obs · 30 d
- 2,389 obs · 30 d
- 1,803 obs · 30 d
- 92 obs · 30 d
Interest (64 segments)
- 18,250 obs · 30 d
- 17,631 obs · 30 d
- 12,321 obs · 30 d
- 10,718 obs · 30 d
- 8,804 obs · 30 d
- 8,307 obs · 30 d
- 8,128 obs · 30 d
- 5,130 obs · 30 d
- 5,016 obs · 30 d
- 3,896 obs · 30 d
- 3,746 obs · 30 d
- 3,599 obs · 30 d
- 3,498 obs · 30 d
- 3,496 obs · 30 d
- 3,019 obs · 30 d
- 2,514 obs · 30 d
- 2,256 obs · 30 d
- 2,004 obs · 30 d
- 1,829 obs · 30 d
- 1,797 obs · 30 d
- 1,614 obs · 30 d
- 1,546 obs · 30 d
- 1,095 obs · 30 d
- 1,078 obs · 30 d
- 1,054 obs · 30 d
- 945 obs · 30 d
- 869 obs · 30 d
- 859 obs · 30 d
- 767 obs · 30 d
- 603 obs · 30 d
- 590 obs · 30 d
- 585 obs · 30 d
- 376 obs · 30 d
- 368 obs · 30 d
- 360 obs · 30 d
- 332 obs · 30 d
- 320 obs · 30 d
- 189 obs · 30 d
- 169 obs · 30 d
- 166 obs · 30 d
- 149 obs · 30 d
- 109 obs · 30 d
- 108 obs · 30 d
- 85 obs · 30 d
- 78 obs · 30 d
- 68 obs · 30 d
- 64 obs · 30 d
- 43 obs · 30 d
- 34 obs · 30 d
- 27 obs · 30 d
- 27 obs · 30 d
- 27 obs · 30 d
- 15 obs · 30 d
- 11 obs · 30 d
- 10 obs · 30 d
- 8 obs · 30 d
- 8 obs · 30 d
- 5 obs · 30 d
- 5 obs · 30 d
- 3 obs · 30 d
- 2 obs · 30 d
- 2 obs · 30 d
- 1 obs · 30 d
- 1 obs · 30 d
Purchase Intent* (44 segments)
- 15,996 obs · 30 d
- 10,854 obs · 30 d
- 9,062 obs · 30 d
- 4,392 obs · 30 d
- 2,637 obs · 30 d
- 2,383 obs · 30 d
- 2,304 obs · 30 d
- 2,097 obs · 30 d
- 1,321 obs · 30 d
- 1,151 obs · 30 d
- 1,043 obs · 30 d
- 665 obs · 30 d
- 566 obs · 30 d
- 318 obs · 30 d
- 195 obs · 30 d
- 190 obs · 30 d
- 151 obs · 30 d
- 134 obs · 30 d
- 124 obs · 30 d
- 114 obs · 30 d
- 113 obs · 30 d
- 74 obs · 30 d
- 50 obs · 30 d
- 46 obs · 30 d
- 46 obs · 30 d
- 34 obs · 30 d
- 32 obs · 30 d
- 32 obs · 30 d
- 30 obs · 30 d
- 24 obs · 30 d
- 22 obs · 30 d
- 18 obs · 30 d
- 16 obs · 30 d
- 12 obs · 30 d
- 8 obs · 30 d
- 7 obs · 30 d
- 6 obs · 30 d
- Self Defense and Martial Arts Classes · IAB 1596Purchase Intent* / Recreation and Fitness Activities5 obs · 30 d
- 5 obs · 30 d
- 5 obs · 30 d
- 4 obs · 30 d
- 2 obs · 30 d
- 1 obs · 30 d
- 1 obs · 30 d
These are taxonomy reference pages. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue.
See the Trillboards segtax=600 attribute catalog for CV-unique signals that don't map to IAB AT 1.1 (cohort composition, intent stage, attire archetype, attention gaze).
Data freshness: 30-day rolling window through .