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Male (IAB 50) is an audience segment from the IAB Audience Taxonomy 1.1 taxonomy. The Trillboards CV pipeline has observed 67,611 qualifying signals for this segment over the last 30 days across an active footprint. Buyers can target Male programmatically via the OpenRTB bid request using segtax=4 audience codes.

IAB Audience Taxonomy 1.1 · segtax=4 · segment 50

Male

Demographic / Gender / Male

Observations (30 d)
67,611
Active screens (network)
26,269

Male is Unique ID 50 in the IAB Audience Taxonomy 1.1, in the Demographic branch under Demographic → Gender. Trillboards emits it on the bid request as a segtax=4 segment, the code every IAB-compliant DSP already reads, so a buyer already running "Male" elsewhere can point that strategy at DOOH screens without rewriting taxonomy. Over the most recent 30-day window the network logged 67,611 cohort observations tagged with this segment across 26,269 approved screens.

Trillboards inventory concentrates in Taxi Rideshare Tv, Convenience Store, Grocery. Taxi Rideshare Tv is the largest category at 11,684 approved screens, average floor $2.40 CPM. Those are network-wide venue counts; add a venue filter to the line item to hold delivery to the surfaces you want.

Buying one or two tiers up captures more of the network and less of the segment; buying this leaf does the reverse. The OpenRTB payload carries every level of the chain, so a single bid request can be targeted at Male or at any node above it. Demographic cohorts sit well under a frequency cap and a brand-safety overlay, especially when you stack adjacent segments.

Buy this audience

This page is the taxonomy reference. What you buy is a curated package: 87 audiences across 48 US markets, $4.00–$24.00 CPM, each one behind a live private marketplace deal. The catalogue runs to 102 audiences in 80 metros, priced and recomputed nightly. Browse the curated audience catalogue, or check the creative specs first.

Largest venue categories on the network

Adjacent segments under the same parent

Parent IAB nodes

  1. Demographic
  2. Gender
  3. Male (this page)

Related Trillboards data

Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network.

Part of the IAB Audience Taxonomy 1.1 segment index. Counts on this page are at the screen-window level.

Data freshness: 30-day rolling window through .

Frequently asked questions

What is the Male IAB audience segment?
Male is segment ID 50 in the IAB Audience Taxonomy 1.1. It represents a specific audience cohort defined by behavioral and demographic signals. The Trillboards CV pipeline emits this segment when on-device observation matches the IAB-published criteria, reading the record the screen keeps for each person its camera detects.
How is Male measured on Trillboards DOOH screens?
Each Trillboards screen runs an on-device CV pipeline that emits audience signals like Male per ad request. The signal rides the OpenRTB bid request as a segtax=4 segment identifier, next to the screen's IP address, location and live audience measurements. The per-person records behind it go to Trillboards.
Can buyers target Male programmatically?
Yes, Male (IAB 50) is targetable via OpenRTB 2.6 bid request user.segment with segtax=4. The Trillboards SSP accepts audience deal IDs and segment-based targeting from any compliant demand partner. Targeting uses the audience composition measured at each screen, built from the record the screen keeps for each person it detects.