Press & Media.

Trillboards is an out-of-home advertising company that measures who saw the ad. The screens carry cameras that read the crowd standing in front of them, so an advertiser buys an audience built from observed behaviour, gets a report naming who the campaign reached, and keeps that crowd addressable on mobile, web and connected TV after the flight ends.

Audiences are sold as curated private marketplace deals, addressable from the demand-side platforms agencies already run. Every campaign returns store visit lift, unique reach, frequency and cost per unique reach, measured against a matched control group.

Trillboards operates its own screens alongside partner inventory across the United States, the United Kingdom and Canada, and publishes its measurement methodology in full.