How do I make sure I am measuring digital out-of-home the right way?

Ask for the outcome. Most out-of-home reporting hands you an estimate of how many people could have walked past. Ours tells you who was in front of the screen and what they did afterwards, because the screen has a camera and we match what it reads to the phones we already hold. Chick-fil-A came back +17.1% on store visits across 41 US markets.

What should a DOOH report contain?

Three things. Deduplicated reach and frequency. A named outcome measured against a control. And a signature on every impression that you can verify yourself. Ours carries all three and the worked example is published in full, so you can read one before you spend anything.

What is proof of play?

The difference between an ad you paid for and an ad that ran. We sign every completed play on the screen itself with Ed25519 and publish the key, so you check the record without an account and without taking our word for it. One completed play is one impression.

Can out-of-home be measured like my digital media?

Ours goes further. The people exposed to a flight come back as an addressable set you can reach again on mobile, web and CTV, so out-of-home stops being the line on the plan nobody can defend. Buy it as a deal ID in the seat you already use and it reports beside everything else you run.

How do you know who actually saw the ad?

Three independent sources have to describe the same people before we will sell you an audience: what our cameras read at the screen, what a national mobile panel knows about where those people shop, and what our own device graph observed at the moment of exposure. Where they disagree, the audience does not ship.

What does a measured result look like?

Chick-fil-A. Taxi and rideshare, 41 US markets, four weeks. 4.11M people reached, 12,356,926 impressions counted at the completed play, and +17.1% store visit lift against a DMA-matched control cohort held out for the full term.

Trillboards

Guide

How to measure digital out-of-home.

Our screens have cameras. They read the people standing in front of them, and we match that to the phones we already hold, so the report comes back with who saw your ad and what they did afterwards. Chick-fil-A: +17.1% on store visits across 41 US markets.

What you get back

01 · Who was standing thereRead at the screen by its own camera. Venue, cohort, attention, per play.

02 · What they did nextStore visits at national scale, so your customers are counted instead of assumed.

03 · A signature on every playEd25519, applied on the screen, verified by you against a public key. No account required.

04 · Reach you can defendDeduplicated people and real frequency, against a control cohort held out for the full term.

05 · The audience, afterwardsEveryone who saw it, addressable again on mobile, web and CTV.

Every campaign, as standard. How we measure.

A campaign, measured

Chick-fil-A. Taxi and rideshare, 41 US markets, four weeks. +17.1% store visit lift against a DMA-matched control cohort held out for the full term, 4.11M people reached, 12,356,926 impressions counted at the completed play.

Published in full, including the method, so you can read it before you spend anything. Read the delivery report, or start with how to use out-of-home.

Questions buyers ask

How do I make sure I am measuring digital out-of-home the right way?: Ask for the outcome. Most out-of-home reporting hands you an estimate of how many people could have walked past. Ours tells you who was in front of the screen and what they did afterwards, because the screen has a camera and we match what it reads to the phones we already hold. Chick-fil-A came back +17.1% on store visits across 41 US markets.
What should a DOOH report contain?: Three things. Deduplicated reach and frequency. A named outcome measured against a control. And a signature on every impression that you can verify yourself. Ours carries all three and the worked example is published in full, so you can read one before you spend anything.
What is proof of play?: The difference between an ad you paid for and an ad that ran. We sign every completed play on the screen itself with Ed25519 and publish the key, so you check the record without an account and without taking our word for it. One completed play is one impression.
Can out-of-home be measured like my digital media?: Ours goes further. The people exposed to a flight come back as an addressable set you can reach again on mobile, web and CTV, so out-of-home stops being the line on the plan nobody can defend. Buy it as a deal ID in the seat you already use and it reports beside everything else you run.
How do you know who actually saw the ad?: Three independent sources have to describe the same people before we will sell you an audience: what our cameras read at the screen, what a national mobile panel knows about where those people shop, and what our own device graph observed at the moment of exposure. Where they disagree, the audience does not ship.
What does a measured result look like?: Chick-fil-A. Taxi and rideshare, 41 US markets, four weeks. 4.11M people reached, 12,356,926 impressions counted at the completed play, and +17.1% store visit lift against a DMA-matched control cohort held out for the full term.

See who you would be reaching.

107 audiences, each with its index, its price and a deal ID already live in your seat.

Browse audiences Read the report