Research
What we measured, published in full.
Both reports are public. No email gate, no signup, and every figure in them is re-derivable from the methodology we publish alongside.
How an impression is counted, priced and provedA four-week Chick-fil-A flight across 2,966 attention-measured screens in taxis and rideshare vehicles, 41 US markets. What was counted, who was in the cab, and what moved afterwards.+17.1%4.11M reach12,356,926 impressionsState of DOOH 2026Programmatic telemetry from the live network, observed January 1 through May 11, 2026. Six chapters: network snapshot, fill rates, audience archetypes, venue mix, brand safety and the demand ecosystem.6 chaptersJan–May 2026
The method behind both is published too. How we measure.
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Chick-fil-A, +17.1% store visitsFour weeks across taxi and rideshare screens in 41 US markets, measured against a DMA-matched control. The result on one screen.How to use digital out-of-homeStart from the audience rather than the map, buy it as a deal ID in the seat you already use, and hold out a control so the result means something.How to measure digital out-of-homeThe four questions that separate a measurement from a report. Ask them of us as well, because the answers are the reason to buy from us.