Research
What we measured, published in full.
Your billboard, from the back seatHow often a ride-hail passenger is facing a roadside board, one second at a time: by the board's angle to the traffic, by format, and how the measure is checked.Facing the roadsideAttention IndexEvery market and format our cars passed, scored against the fleet at 100, with the passes and the boards behind each score. The whole edition downloads as a CSV.Edition 0How an impression is counted, priced and provedA four-week fast food restaurant flight across 2,966 attention-measured screens in taxis and rideshare vehicles, 41 US markets. What was counted, who was in the cab, and what moved afterwards.+17.1%4.11M reach12,356,926 impressionsState of DOOH 2026Programmatic telemetry from the live network, observed January 1 through May 11, 2026. Six chapters: network snapshot, fill rates, audience archetypes, venue mix, brand safety and the demand ecosystem.6 chaptersJan–May 2026The Trillboards data systemEvery source, the keys that join them, and the feeds, insights and training data built on them.Data brief Nº 01
How to buy it and how to check it
How to use digital out-of-homeStart with the people. Four moves, and the hour nobody is bidding up.How to measure digital out-of-homeFour questions to put to any out-of-home vendor, with what a good answer and a bad one sound like. We answer them too.What buyers ask about out-of-homeWhat it costs, how a buy runs, programmatic deals and measurement, each answered with our numbers.