Research
What we measured, published in full.
Your billboard, from the back seatHow often a ride-hail passenger is facing a roadside board, one second at a time: by the board's angle to the traffic, by format, and how the measure is checked.Facing the roadsideAttention IndexEvery market and format our cars passed, scored against the fleet at 100, with the passes and the boards behind each score. The whole edition downloads as a CSV.Edition 0How an impression is counted, priced and provedA four-week fast food restaurant flight across 2,966 attention-measured screens in taxis and rideshare vehicles, 41 US markets. What was counted, who was in the cab, and what moved afterwards.+17.1%4.11M reach12,356,926 impressionsState of DOOH 2026Programmatic telemetry from the live network, observed January 1 through May 11, 2026. Six chapters: network snapshot, fill rates, audience archetypes, venue mix, brand safety and the demand ecosystem.6 chaptersJan–May 2026
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