Data brief · Nº 01 · For funds, brands, adtech and AI · As of October 19, 2026
7,289 sensing screens, joined to the ads they play, the billboards they pass, 2.8 million named places and 16,105 brands.
Cameras and radios on screens in taxis and venues record who is in view, where they look and which devices are near. Buyers take it as feeds, curated insights, APIs and AI training data.
What we sense
Cameras on 5,456 screens, radios on 6,828, and taxi trails through 162 markets that are home to 91% of the US population, July 13, 2026 to October 10, 2026. Together they say who was there, which devices came with them, where they went and which ad they saw.
- Camera
- 43,718 camera-hours a day. How many people are in view, their age band, gender and mood, where they look and for how long.
- Radio
- 35.1 million Bluetooth IDs read a day: the phones, watches and earbuds around each screen, minute by minute.
- Road
- 337,289 taxi rides a week, October 5, 2026 to October 11, 2026. Every trip on the road map: the billboards it passed, its pickup and its drop-off, named to the place.
- Screen
- 546,708 ad plays logged in 28 days: which ad played on which screen, from its first second to its last.
Our taxis have passed 27,934 billboards of 73 media owners in 147 markets, July 28, 2026 to October 10, 2026. Daily rates cover September 13, 2026 to October 10, 2026.
Attention per play and per creative
Every measured play is joined, to the second, with the camera readings around it: the people in view by age band and gender, the share of the play their eyes were on the screen, how long they stayed, and the devices in range, keyed so reach and frequency add up across plays.
Swap the creative on the same screen and day and dwell moves 2.6 times more than chance would; 546 creatives have been compared head to head, July 24, 2026 to October 9, 2026.
- Faces in view
- 753,731 plays, June 24, 2026 to October 10, 2026.
- Gaze measured
- 203,190 plays over the same span.
- Coverage
- 73% of plays on camera screen-days measured.
- Creatives
- 23,909 distinct creatives, 23,519 of them embedded, and 15,475 live picks where a screen chose the creative closest to who was in view.
Neighborhoods seen three ways
The phone panel says where each neighborhood's residents go. Cameras at those places count who is there, and Bluetooth counts the devices. The three join on the home neighborhood (census block group) and the day, September 23, 2026 to September 30, 2026, on the median day:
- Phone panel
- 78,529 home neighborhoods a day.
- With camera evidence
- 65,854 of them.
- With Bluetooth evidence
- 62,818 of them.
- Described by all three
- 61,267 of them.
What it powers: audiences by home neighborhood for a screen, a billboard or a market; trade areas, where a place's visitors live, day by day; and exposed-then-visited, phones at a screen while an ad played and then at the brand's stores, against phones that never saw it.
Curated insights and ticker visitation
MGM Resorts took 14% of our Las Vegas cab drop-offs; Caesars Entertainment took 9.5%. Of 63,324 drop-offs, September 22, 2026 to October 10, 2026, each share traced row by row to the rides behind it.
| Casino operator | Ticker | Share of drop-offs | Drop-offs |
|---|---|---|---|
| MGM Resorts | MGM | 14% | 8,585 |
| Caesars Entertainment | CZR | 9.5% | 6,017 |
| Wynn Resorts | WYNN | 2.3% | 1,452 |
| Boyd Gaming | BYD | 0.88% | 555 |
| Red Rock Resorts | RRR | 0.15% | 92 |
- Las Vegas airport
- 2,770 cab pickups at Harry Reid International in September 2026.
- The people denominator
- 2.08 Bluetooth IDs our taxis read for every rider our camera counts, October 5, 2026 to October 11, 2026. Cut by place type and hour, it turns Bluetooth device counts into people; 299,967 screen-hours a week carry both counts.
- Ticker visitation
- 14 tickers with daily visits, from a store panel of 195 brands and 287,009 stores, daily since September 4, 2026.
AI training data and environments
The camera corpus runs May 5, 2026 to October 10, 2026 and grows by 38,211 stills a day, every frame joined to its place and the ad on screen. The cameras label what they see across 15 dimensions. Readings by dimension:
| Dimension | Readings |
|---|---|
| venue | 65.8 million |
| mood | 52.5 million |
| lifestyle | 441,078 |
| intent | 188,122 |
| activity state | 178,274 |
| apparel tier | 178,274 |
| attire | 178,274 |
| carried items | 178,274 |
| cohort | 178,274 |
| device engagement | 178,274 |
| exposure quality | 178,274 |
| gender | 178,274 |
| head turn | 158,689 |
| occupant position | 158,689 |
| age | 129,116 |
Attention arena
State: a screen, an hour, the people in view. Action: the creative. Reward: the attention real people gave it.
City dispatch
State: a city's taxis and the hour. Action: where to send each one. Reward: real rides, named pickup to named drop-off, from 4,321 taxis in 25 days.
Cabin states
State: who is in the cab, where they look, their mood. Action: what the screen shows. Reward: eyes on screen, from 31,140 labelled rides a week, 5,521 of them with one rider.
The feeds
15 feeds on the same keys, each one row per unit, delivered as Parquet to your cloud with a dictionary on every column. Seven of them:
| Feed | One row is | History | Rows |
|---|---|---|---|
| Board audiences | A billboard face, daypart and condition | Latest four weeks | 968,268 |
| Billboard passes | A billboard face and a day | From May 12, 2026 | 673,580 |
| Play log with audience | One ad play | From June 24, 2026 | 4.1 million |
| Place activity | A neighborhood cell and an hour | From June 24, 2026 | 10.8 million |
| Devices at screens | A device at a screen, six-minute slot | From May 24, 2026 | 7.9 billion |
| Mobility flows | A pair of screens and a day | From July 15, 2026 | 134.4 million |
| Screen directory | A screen: place, venue, active days | From February 1, 2026 | 20,730 |
The other 8, with their columns and history, are in the data catalog.
Screens reporting each month, and the share kept from the month before
| Month | Camera screens | Kept | Radio screens | Kept |
|---|---|---|---|---|
| Jul | 4,449 | 4,393 | ||
| Aug | 4,661 | 91% | 5,238 | 89% |
| Sep | 4,706 | 89% | 5,603 | 91% |
Ask for a sample
Name the question, the companies, places or creatives it covers, and the weeks. The sample is cut from production by the same export that makes the full delivery.
Read from published claims version 15, as of October 19, 2026. How every measure is produced is in the measurement methodology.