Answers
What buyers ask about out-of-home, answered with our numbers
Each answer opens with the short version and the figure behind it, then the data, the options and the questions that follow.
What DOOH and billboard advertising costs
Prices, CPMs and budgets, with the numbers we publish and the window they cover.
Buying out-of-home advertising
How a buy gets planned, booked, approved and run, from the first brief to the last play.
- How do you buy billboard ads online?
You buy billboard ads online by taking a deal ID into your own demand-side platform or booking directly with a credit card. Trillboards publishes 2,296 packages with a live deal ID so you can read the floor CPM and secure delivery through the programmatic tools you already use.
- What is the best billboard advertising platform?
The best billboard advertising platform gives you immediate access to premium inventory through your existing demand-side platform. Trillboards lets you take a deal ID into your own DSP, offering 11,564 deal IDs live across the network. You secure programmatic delivery while maintaining control over your campaign pacing and audience targeting.
Programmatic DOOH
Deal IDs, DSPs, floors and how a screen ends up in a bid request.
Measurement and audience data
Who saw the ad, how it is counted, and what comes back after the flight.
Formats and venues
Screens, sizes, venue types and what each one is good for.
AI agents and the API
Buying and planning DOOH from an agent, an MCP client or your own code.