How do I best use digital out-of-home?

Start with the people and let the screens follow. Name who you want in front of the screen, take the deal ID into the seat you already buy on, and keep the audience when the flight ends so you can reach them again on mobile, web and CTV. Chick-fil-A ran that way across 41 US markets for four weeks and store visits went up 17.1%.

Does out-of-home actually drive store visits?

Chick-fil-A: +17.1%. Four weeks, 41 US markets, taxi and rideshare screens, 4.11M people reached and 12,356,926 impressions. Measured against a DMA-matched control held out for the whole term. The report is published in full.

Should I plan by location or by audience?

By audience. Our screens carry cameras and read the people standing in front of them, so we can hand you the exact set of screens your buyers pass and tell you afterwards who was there. Two screens on the same street see different crowds by the hour, and a map cannot tell you which one you want.

How do I buy DOOH without adding another platform?

Paste a deal ID into your DSP. All 107 audiences are already live in the major seats from $4 CPM, with no insertion order, no new login and no separate reporting to reconcile. It plans and reports beside your display, video and CTV.

How long should a flight run?

Four weeks buys a visitation result. That is long enough for the same people to see you more than once and for the effect to separate cleanly from the control. Chick-fil-A ran four weeks and came back +17.1%.

What can out-of-home do that my other channels cannot?

Reach people minutes from a store and then hand them back to you as an audience. The people who saw your ad become an addressable set on mobile, web and CTV, so an out-of-home flight starts a sequence instead of ending a budget line.

Trillboards

Guide

How to use digital out-of-home.

Chick-fil-A ran four weeks across 41 US markets and store visits went up 17.1%. This is the shape of a buy that does that: pick the people, take the deal ID into the seat you already use, and keep the audience when the flight ends.

Five moves

01 · Pick the peopleName your buyers. We hand back the screens they actually walk past, which is rarely the set anyone would circle on a map.

02 · Name the number you want movedStore visits, installs, sessions. One outcome, chosen before the flight, so the report answers a question instead of describing a month.

03 · Take the deal ID into your own seatLive in the major DSPs from $4 CPM. No new platform, no insertion order, no reconciliation.

04 · Get the receiptEvery impression is signed on the screen with Ed25519 and you verify it yourself against a public key. No account, no dashboard to trust.

05 · Run the audience againEveryone who saw it comes back addressable on mobile, web and CTV. The flight is the top of the funnel now.

What it looks like when it lands

Chick-fil-A. Taxi and rideshare, 41 US markets, four weeks. +17.1% store visit lift against a DMA-matched control held out for the whole term, 4.11M people reached, 12,356,926 impressions counted at the completed play.

The whole report is public, line by line, including the control. Read the delivery report, or see how to measure out-of-home.

Questions buyers ask

How do I best use digital out-of-home?: Start with the people and let the screens follow. Name who you want in front of the screen, take the deal ID into the seat you already buy on, and keep the audience when the flight ends so you can reach them again on mobile, web and CTV. Chick-fil-A ran that way across 41 US markets for four weeks and store visits went up 17.1%.
Does out-of-home actually drive store visits?: Chick-fil-A: +17.1%. Four weeks, 41 US markets, taxi and rideshare screens, 4.11M people reached and 12,356,926 impressions. Measured against a DMA-matched control held out for the whole term. The report is published in full.
Should I plan by location or by audience?: By audience. Our screens carry cameras and read the people standing in front of them, so we can hand you the exact set of screens your buyers pass and tell you afterwards who was there. Two screens on the same street see different crowds by the hour, and a map cannot tell you which one you want.
How do I buy DOOH without adding another platform?: Paste a deal ID into your DSP. All 107 audiences are already live in the major seats from $4 CPM, with no insertion order, no new login and no separate reporting to reconcile. It plans and reports beside your display, video and CTV.
How long should a flight run?: Four weeks buys a visitation result. That is long enough for the same people to see you more than once and for the effect to separate cleanly from the control. Chick-fil-A ran four weeks and came back +17.1%.
What can out-of-home do that my other channels cannot?: Reach people minutes from a store and then hand them back to you as an audience. The people who saw your ad become an addressable set on mobile, web and CTV, so an out-of-home flight starts a sequence instead of ending a budget line.

Pick your people.

107 audiences, each with its index, its price and a deal ID already live in your seat.

Browse audiences Plan a buy