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Measurement
Check the delivery yourself.
Every ad that plays here is counted in our wrapper and signed with our key, whoever filled it. Fetch the key, verify the signature, count the plays.
Where an audience comes from
A package ships when all three describe the same people.
Screens that seeOn-screen sensors read their own audience: venue, mood, cohort, age, gender, attire, what people are carrying, what they are doing, and whether they stopped. Thirteen dimensions, read at the screen.
A national mobile panelObserved store visits at national scale, which is where a brand-visitation index like “people who go to Chipotle” comes from.
Our own device graphProximity signals are read at each screen, so an exposure is recorded where it happened rather than modelled afterwards.
What comes back
- Verified delivery
- A play counts when the screen was operational, at least 95% of the scheduled duration ran, and it passed general-invalid-traffic filtering.
- Proof of play
- Every impression we report is signed with Ed25519. Verify them yourself against our public key. No account needed.
- Reach and frequency
- Deduplicated unique devices, average frequency, and a DMA-matched control group built alongside the exposed set.
- Attention, per creative
- The camera is looking while the ad is playing, so attention lands on the play and the play carries your creative. You get which cut held the crowd, in which venue, at which hour. Change out the weak one in week two instead of learning about it at the wrap.
- Outcomes
- Connect a conversion source (AppsFlyer, Adjust, Kochava, GA4, Meta Ads, Google Ads or Shopify) and outcomes run against your own numbers, with a control cohort built alongside the exposed set. The full connector list.
- Brand safety
- Every creative reviewed against IAB content category, age rating and venue context before it can serve.
All of it is included
Every line above ships with the buy. Measurement at this grain is sold in this category as its own product, behind six-figure annual minimums. Here it is what the campaign hands back, on every flight, at any size.
The full methodology
Public, versioned, and built against MRC OOH Phase 2, with everything a buyer needs to re-derive our counts unaided.
All 4,116 packages in the catalogue carry three-leg evidence. Browse them.