State of DOOH 2026

TL;DR — The Numbers That Matter

• 8,715 active screens across 22 countries and 2,054 US cities — the first DOOH dataset with both Tier 1 metro and verified long-tail coverage.
• $11,639 in 30-day gross programmatic revenue settled, representing a validated billing SoR across the network.
• 3.14 million 30-day impressions delivered — measured from IMA SDK events and proof-of-play confirmations, not modeled.
• 1,558 active IAB Audience Taxonomy 1.1 nodes (segtax=4) mapped across the network — one of the broadest DOOH audience segment catalogs publicly documented.
• 61,146 creative classifications across IAB content categories, age ratings, and brand-safety verdicts — automated + human-reviewed.
• 731 sensing-enabled screens emitting proprietary segtax=600 attributes (cohort composition, intent stage, attire archetype, activity macro) — unique to the Trillboards network.
• 38 venue categories spanning quick-service restaurants, gyms, medical waiting rooms, retail, hospitality, and transit — each with measured floor CPM benchmarks.
• Waterfall completion rate from initial ad request to play_completed sits at the industry mean — with measurable no-bid concentration in non-US markets, consistent with eMarketer's 2025 DOOH programmatic adoption projections.