State of DOOH 2026

TL;DR — The Numbers That Matter

• Coverage spanning both Tier 1 metros and verified long-tail markets — the first DOOH dataset to combine the two.
• Validated programmatic revenue settled across the network, representing an auditable billing system of record.
• Impressions delivered and measured from IMA SDK events and proof-of-play confirmations — not modeled.
• 1,558 active IAB Audience Taxonomy 1.1 nodes (segtax=4) mapped across the network — one of the broadest DOOH audience segment catalogs publicly documented.
• 61,146 creative classifications across IAB content categories, age ratings, and brand-safety verdicts — automated + human-reviewed.
• Sensing-enabled screens emitting proprietary segtax=600 attributes (cohort composition, intent stage, attire archetype, activity macro) — unique to the Trillboards network.
• 38 venue categories spanning quick-service restaurants, gyms, medical waiting rooms, retail, hospitality, and transit — each with measured floor CPM benchmarks.
• Waterfall completion rate from initial ad request to play_completed sits at the industry mean — with measurable no-bid concentration in non-US markets, consistent with eMarketer's 2025 DOOH programmatic adoption projections.