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DOOH advertising in apparel stores
Apparel stores on the Trillboards network reach fashion-intent audiences in 20–45 minute browse sessions.
- 17
- Screens on the network
- $3.21
- Average floor CPM, USD per thousand impressions
- 342
- Daily impressions per screen
- 6
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Apparel DOOH reaches the fashion-intent audience in 20–45 minute browse-and-try-on sessions. The audience archetype is pairs and small_groups in fashion-intent mode; beauty, fashion, food delivery, and lifestyle advertisers see strong measured lift here.
- shoppers
- fashion intent
- pair
- small group
Where the supply is
The five US cities carrying the most apparel stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Aloha, OR
- 2Chicago, IL
- 3Dayton, OH
- 4Miami, FL
- 5North Bergen, NJ
Apparel stores in the DOOH ecosystem
Apparel retail DOOH is one of the most context-aligned fashion categories because the audience is actively shopping for clothing, visible style cues, group composition, and dwell patterns all inform the fashion-context targeting layer. Floor CPM of $3.21 USD positions this category near the network mean. The dominant audience archetype is pairs (especially during weekend traffic peaks) and small_groups (group shopping among friends) in 20–45 minute browse sessions; buyer demand spans fashion, beauty, lifestyle, food delivery (cross-category for mall-adjacent apparel formats), and consumer technology.
How the buy executes at apparel stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target apparel stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Apparel retailers host Trillboards screens at fitting-room waiting areas, near the register, and in seasonal-display zones. The screen serves programmatic ads matched to fashion-intent demand and venue-specific seasonal-promotion content.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.