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DOOH advertising in bars
Bars deliver the network’s highest dwell-time-per-impression, averaging $6.13 floor CPM and 746 daily impressions per screen.
- 312
- Screens on the network
- $6.13
- Average floor CPM, USD per thousand impressions
- 746
- Daily impressions per screen
- 45
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Bar DOOH is one of the most attention-rich placements available, audiences are in extended leisure mode, often in pairs or small groups, with eyes on screens for sports, news, or general entertainment. Lifestyle, beverage, food-delivery, and automotive advertisers see exceptional measured lift in this category.
- leisure
- small group
- pair
- mixed group
Where the supply is
The five US cities carrying the most bars on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Alameda, CA
- 2Houston, TX
- 3Pensacola, FL
- 4Fort Lauderdale, FL
- 5Sacramento, CA
Bars in the DOOH ecosystem
Bar venue DOOH is one of the highest-CPM categories in the global out-of-home market because the audience profile aligns precisely with adult-discretionary-spend advertisers: pairs and small groups in leisure mode, attention level medium-to-high, average dwell well above 30 minutes. The Trillboards network averages 6.13 USD floor CPM in this category, three times the network mean, and during US prime-time weekend hours specific high-traffic venues clear closer to $9–$12. Bar DOOH demand is concentrated in beverage (both alcoholic and non-alcoholic), food delivery, ride-share, sports betting (where legally permitted), and consumer electronics. The Out of Home Advertising Association of America has tracked bar/nightlife DOOH growing at over 30% year-over-year, the fastest of any place-based segment.
How the buy executes at bars
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target bars through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Bar operators host Trillboards screens above the back-bar or on side walls where the regular TV programming runs. Trillboards splits screen time between the venue’s ambient content and programmatic ad fills, so the operator never has to choose between content and revenue.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.