Tablet hardware in the Trillboards DOOH network is deployed in 11 distinct venue categories — each with a different audience profile, dwell pattern, and creative fit. The pages below break down the deployment by venue type, including average floor CPMs and the brand-safety profiles applied at the serving-decision layer.
Tablet as a hardware class typically offers a balance of cost, installation simplicity, and rendering capability suited to the venues where it is most commonly deployed. Trillboards earner partners use Tablet devices when the alternative — dedicated digital-signage media players — is cost-prohibitive at the venue scale or when the venue's display infrastructure (TV, monitor, mounted screen) already accepts external playback hardware via HDMI or USB. The on-device Trillboards player runs the agent-core or agent-core-lite variant depending on the device's RAM tier, with both variants emitting the full VAST, OMID, OpenRTB, and proof-of-play measurement event suite that buyers expect from premium DOOH inventory.
Frequently asked questions
- What is Tablet DOOH on Trillboards?
- Tablet DOOH means programmatic digital out-of-home advertising running on Tablet-class devices. Each device runs the Trillboards kiosk app, holds an open OpenRTB 2.6 connection, and serves creatives via the native VAST player. Playback is confirmed by signed proof-of-play receipts reconciled against partner-reported impressions daily.
- How many Tablet screens are in the Trillboards network?
- Tablet hardware powers a meaningful share of the Trillboards active screen footprint across multiple venue categories. The fleet runs the same OpenRTB 2.6 client regardless of device class, so buyers can target across hardware types or filter to a specific class. Aggregate counts ship in the bid request without device identifiers.
- Can advertisers target by device class on Trillboards?
- Yes — advertisers can target by device class via the OpenRTB 2.6 bid request device.devicetype and device.make fields. The Trillboards SSP exposes the canonical device class (CTV, Tablet, Fire TV, etc.) without leaking per-device identifiers. Filtering by class is useful when creative codecs or screen orientation matter for the campaign.