DOOH advertising in quick-service restaurants reaches an active footprint across the Trillboards network in 16 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $3.70 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Quick-service restaurants on the Trillboards network reach audiences in 5–15 minute lunch and dinner sessions.
QSR DOOH reaches the family and commuter audience in brief 5–15 minute order-and-eat sessions. CPMs are competitive at $3.70 USD; the audience archetype is family_unit and commuter; food delivery (cross-promotion), beverage, automotive, and entertainment advertisers see strong measured lift.
QSR operators host Trillboards screens at order counters and waiting areas. The screens auto-rotate creatives matched to family-friendly demand and serve venue-specific menu specials when programmatic demand is unfilled.
Quick-service restaurant DOOH is a high-frequency, brief-dwell category — average customer dwell is 5–15 minutes but visit frequency for QSR is among the highest of any food category (2–4 visits per week for the average customer). The audience archetype skews toward family_unit during weekend mornings and commuters during weekday morning and lunch peaks; buyers in food delivery (notably, cross-category competitive demand), beverage, consumer goods, and entertainment see consistent measured lift in this category.
Brief (under 2 minutes per impression)
Family-friendly dining context; broad creative acceptance; alcohol restricted to QSR formats that hold a beer-and-wine license.
Five US cities with the highest concentration of quick-service restaurants on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at quick-service restaurants runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The quick-service restaurants category on the Trillboards network averages $3.70 USD floor CPM and 472 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target quick-service restaurants specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in quick-service restaurants. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.