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DOOH advertising in quick-service restaurants
Quick-service restaurants on the Trillboards network reach audiences in 5–15 minute lunch and dinner sessions.
- 34
- Screens on the network
- $3.70
- Average floor CPM, USD per thousand impressions
- 472
- Daily impressions per screen
- 16
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
QSR DOOH reaches the family and commuter audience in brief 5–15 minute order-and-eat sessions. CPMs are competitive at $3.70 USD; the audience archetype is family_unit and commuter; food delivery (cross-promotion), beverage, automotive, and entertainment advertisers see strong measured lift.
- shoppers
- commuters
- family unit
Where the supply is
The five US cities carrying the most quick-service restaurants on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Denver, CO
- 2Hempstead, NY
- 3Homestead, FL
- 4Houston, TX
- 5Jackson, MI
Quick-service restaurants in the DOOH ecosystem
Quick-service restaurant DOOH is a high-frequency, brief-dwell category, average customer dwell is 5–15 minutes but visit frequency for QSR is among the highest of any food category (2–4 visits per week for the average customer). The audience archetype skews toward family_unit during weekend mornings and commuters during weekday morning and lunch peaks; buyers in food delivery (notably, cross-category competitive demand), beverage, consumer goods, and entertainment see consistent measured lift in this category.
How the buy executes at quick-service restaurants
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target quick-service restaurants through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
QSR operators host Trillboards screens at order counters and waiting areas. The screens auto-rotate creatives matched to family-friendly demand and serve venue-specific menu specials when programmatic demand is unfilled.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.