DOOH advertising in outdoor DOOH placements reaches an active footprint across the Trillboards network in 29 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $2.78 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Outdoor DOOH covers street-level billboards, sidewalk kiosks, and urban pedestrian screens on the Trillboards network.
Outdoor DOOH delivers the broadest single impression count of any category — the average screen serves 985 impressions per day to a passing audience of commuters and pedestrians. CPMs are competitive ($2.78 average on the Trillboards network) because the audience is in transit, not in decision mode.
Outdoor placement operators — typically small ad-network owners or property managers with public-facing storefronts — host Trillboards screens at street-level. Trillboards handles all programmatic demand wiring; the operator receives a monthly revenue share with no per-impression accounting overhead.
Outdoor DOOH is the classic out-of-home segment that buyers associate with billboards and street kiosks. On the Trillboards network this category includes pedestrian-facing screens in NYC (heavy concentration in the Bronx and outer boroughs), Chicago, and Los Angeles, as well as a smaller international footprint. The audience archetype skews toward urban commuters — mixed groups, brief dwell per impression, but enormous reach: 985 daily impressions per screen makes outdoor placements the lowest cost-per-thousand-eyes on the platform. Buyer demand is dominated by national consumer brands (telecom, automotive, packaged food) plus political and cause campaigns during election cycles. The Trillboards OpenRTB feed makes this inventory available to standard DOOH DSPs via the OAAA-recognized programmatic protocols.
Brief (under 2 minutes per impression)
High-visibility public placements; family-friendly creative standards apply by default; alcohol restricted in residential corridors.
Five US cities with the highest concentration of outdoor dooh on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at outdoor dooh runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The outdoor dooh category aggregate on the Trillboards network averages $2.78 USD floor CPM and 985 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target outdoor dooh specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in outdoor dooh. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.