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DOOH advertising in retail
Retail is the largest single venue category on the Trillboards network.
- 4,841
- Screens on the network
- $1.09
- Average floor CPM, USD per thousand impressions
- 407
- Daily impressions per screen
- 1,522
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Retail DOOH inventory aggregates supermarkets, pharmacies, big-box, and specialty stores into one buyable category, useful for advertisers running broad-reach product campaigns. Floor CPMs run lower than dining or transit because the audience is task-oriented (shopping) and dwell tends to be short at any one screen.
- shoppers
- commuters
- family unit
- mixed group
Where the supply is
The five US cities carrying the most retail (all categories) on the network. Counts are aggregate, no per-screen identifiers are published.
- 1San Antonio, TX
- 2Houston, TX
- 3Chicago, IL
- 4Kansas City, MO
- 5Los Angeles, CA
Retail (all categories) in the DOOH ecosystem
Retail venue DOOH is the spine of the global out-of-home market, Out of Home Advertising Association of America (OAAA) reports that retail-adjacent placements account for over 40% of place-based ad revenue. Unlike billboards, in-store screens reach shoppers at the moment of decision: a grocery aisle screen sits within arm’s reach of the product on shelf, and a pharmacy waiting-room screen reaches buyers minutes before a same-store purchase. The audience archetype skews toward planners (lists, repeat baskets) but converts well for both CPG and household services. Trillboards retail inventory is sold programmatically via OpenRTB 2.5/2.6 with DOOH extensions, and every bid request carries the screen’s IP address, its location and its live audience measurements.
How the buy executes at retail (all categories)
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target retail (all categories) through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Retail venue owners earn on every approved impression even when no in-store WiFi or staff intervention is required. The Trillboards activation flow ships the screen pre-configured and the venue gets paid monthly via direct deposit. Hardware costs are zero on the revenue-share plan.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.