DOOH advertising in retail reaches an active footprint across the Trillboards network in 1,522 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $1.09 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Retail is the largest single venue category on the Trillboards network.
Retail DOOH inventory aggregates supermarkets, pharmacies, big-box, and specialty stores into one buyable category — useful for advertisers running broad-reach product campaigns. Floor CPMs run lower than dining or transit because the audience is task-oriented (shopping) and dwell tends to be short at any one screen.
Retail venue owners earn on every approved impression even when no in-store WiFi or staff intervention is required. The Trillboards activation flow ships the screen pre-configured and the venue gets paid monthly via direct deposit. Hardware costs are zero on the revenue-share plan.
Retail venue DOOH is the spine of the global out-of-home market — Out of Home Advertising Association of America (OAAA) reports that retail-adjacent placements account for over 40% of place-based ad revenue. Unlike billboards, in-store screens reach shoppers at the moment of decision: a grocery aisle screen sits within arm’s reach of the product on shelf, and a pharmacy waiting-room screen reaches buyers minutes before a same-store purchase. The audience archetype skews toward planners (lists, repeat baskets) but converts well for both CPG and household services. Trillboards retail inventory is sold programmatically via OpenRTB 2.5/2.6 with DOOH extensions, and aggregate impression counts ship to buyers without per-venue identifiers, preserving venue-side privacy while delivering the audience signal advertisers need.
Medium (2–10 minutes per impression)
Family-friendly retail context with broad-reach demand profiles; alcohol, gambling, and adult creatives are excluded by default.
Five US cities with the highest concentration of retail (all categories) on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at retail (all categories) runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The retail (all categories) category aggregate on the Trillboards network averages $1.09 USD floor CPM and 407 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target retail (all categories) specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in retail (all categories). Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.