DOOH venue categories
Every venue category on the Trillboards programmatic DOOH network — 48 venue types across a 60,000+ screen network. Each page covers floor CPM, audience archetype, top US cities, and earnings benchmarks. Aggregate counts only — no per-screen identifiers exposed.
Snapshot date: 2026-05-11. Data rebuilt monthly.
Major venue categories (11)
The highest-supply inventory pools on the Trillboards network.
Retail (all categories)
category$1.09 avg floor CPM
Retail is the largest single venue category on the Trillboards network.
Entertainment venues
category$3.68 avg floor CPM
Entertainment venues — bars, recreational facilities, casinos, sports — deliver avg dwell well above retail on the Trillboards network.
Grocery stores
$0.66 avg floor CPM
Grocery stores are the densest US retail-DOOH category on the Trillboards network.
Specialty retail
$3.51 avg floor CPM
Specialty retail covers boutique, gift, hobby, and category-killer stores on the Trillboards network.
Recreational venues
$2.63 avg floor CPM
Recreational venues (arcades, bowling, parks, amusement) are extended-dwell leisure inventory on the Trillboards network.
Convenience stores
$1.03 avg floor CPM
Convenience stores are the highest-frequency US placement on the Trillboards network.
Health & beauty venues
category$2.34 avg floor CPM
Health & beauty venues (salons, spas, gyms, pharmacies) deliver extended in-chair dwell times on the Trillboards network.
Bars
$6.13 avg floor CPM
Bars deliver the network’s highest dwell-time-per-impression, averaging $6.13 floor CPM and 746 daily impressions per screen.
Outdoor DOOH
category$2.78 avg floor CPM
Outdoor DOOH covers street-level billboards, sidewalk kiosks, and urban pedestrian screens on the Trillboards network.
Casual dining restaurants
$5.97 avg floor CPM
Casual dining restaurants average $5.97 CPM and 763 daily impressions per screen — high-attention dwell with multi-spot cycles.
Pharmacies
$0.65 avg floor CPM
Pharmacies on the Trillboards network reach wellness audiences with above-average dwell at the counter.
Mid-supply categories (16)
Mid-supply categories — audience-quality and CPM-per-screen are highest in this band.
Hair salons & barbershops
$2.02 avg floor CPM
Salons are some of the longest-dwell DOOH placements on the network, averaging 45+ minute service sessions.
Gyms & fitness centers
$2.89 avg floor CPM
Gyms on the Trillboards network reach fitness-intent audiences in 30–60 minute workout sessions.
Digital billboards
$4.92 avg floor CPM
Digital billboards are the highest-reach format on the Trillboards network, delivering 1,100 daily impressions each.
Hotels
$3.60 avg floor CPM
Hotels on the Trillboards network average 1,488 daily impressions per screen — traveler audiences in extended leisure mode.
Office buildings
category$5.08 avg floor CPM
Office building lobbies and elevator banks are premium-CPM workplace inventory on the Trillboards network.
Liquor stores
$1.58 avg floor CPM
Liquor stores on the Trillboards network are adult-only retail with concentrated beverage demand.
Consumer electronics stores
$4.81 avg floor CPM
Consumer electronics stores on the Trillboards network deliver premium CPM in a technology-shopping context.
Night clubs
$6.96 avg floor CPM
Night clubs deliver the network’s highest single-segment CPM at $6.96 average.
Point-of-care venues
category$5.12 avg floor CPM
Point-of-care venues — doctor offices, hospitals, clinics — reach high-attention waiting-room audiences on the Trillboards network.
Transit venues
category$2.99 avg floor CPM
Transit venues — airports, buses, train stations — average 3,540 daily impressions per screen on the Trillboards network.
Doctor offices
$5.20 avg floor CPM
Doctor offices on the Trillboards network deliver above-network CPM averaging $5.20 — waiting-room audiences in 15–25 minute dwells.
Residential venues
category$2.77 avg floor CPM
Residential venues — apartment lobbies, condo elevators — reach daily-routine resident audiences on the Trillboards network.
Cannabis dispensaries
$0.50 avg floor CPM
Cannabis dispensaries on the Trillboards network operate in state-legal markets.
Shopping malls
$3.67 avg floor CPM
Shopping malls deliver 2,525 daily impressions per screen — the second-highest impression density on the network.
Public buses
$1.20 avg floor CPM
Public buses on the Trillboards network reach captive commuter audiences in transit corridors during 15–45 minute ride sessions.
Quick-service restaurants
$3.70 avg floor CPM
Quick-service restaurants on the Trillboards network reach audiences in 5–15 minute lunch and dinner sessions.
Emerging categories (21)
Emerging and niche categories. Demand-side buyers should reach out to integrate niche or premium inventory at scale.
Apartment buildings
$4.94 avg floor CPM
Apartment buildings on the Trillboards network reach daily-routine resident audiences in elevator and lobby positions.
Education venues
category$3.20 avg floor CPM
Education venues — colleges, schools — pair strict creative compliance with student-focused audiences on the Trillboards network.
Apparel stores
$3.21 avg floor CPM
Apparel stores on the Trillboards network reach fashion-intent audiences in 20–45 minute browse sessions.
Day spas
$0.82 avg floor CPM
Day spas on the Trillboards network reach extended-dwell wellness audiences in 45–120 minute service sessions.
Airports
$7.41 avg floor CPM
Airports on the Trillboards network deliver 3,540 daily impressions per screen and $7.41 average CPM — the highest single-category CPM on the network.
Colleges & universities
$4.64 avg floor CPM
Colleges on the Trillboards network reach student audiences in academic-corridor placements.
Bank branches
$1.45 avg floor CPM
Bank branches on the Trillboards network reach finance-intent customer audiences in waiting-line placements.
Financial-services venues
category$1.45 avg floor CPM
Financial-services venues on the Trillboards network include banks, credit unions, and brokers.
Upscale restaurants
$6.51 avg floor CPM
Upscale restaurants on the Trillboards network deliver $6.51 average CPM — premium leisure-and-business dining audiences.
Laundromats
$4.47 avg floor CPM
Laundromats on the Trillboards network reach captive customer audiences in 30–60 minute wash-and-dry sessions.
DMV offices
$3.47 avg floor CPM
DMV offices on the Trillboards network reach extended-dwell captive audiences — perfect context for auto and insurance advertisers.
Government venues
category$3.47 avg floor CPM
Government venues — primarily DMV offices — reach extended-dwell captive audiences on the Trillboards network.
K–12 schools
$1.32 avg floor CPM
K–12 schools on the Trillboards network pair the strictest creative compliance with student-staff-family audiences.
Hospitals
$4.54 avg floor CPM
Hospitals on the Trillboards network reach extended-dwell family-unit and pair audiences in healthcare-context waiting sessions.
Home renovation stores
$3.87 avg floor CPM
Home renovation stores on the Trillboards network reach extended-dwell project-shopping audiences.
Sports venues
$7.25 avg floor CPM
Sports venues on the Trillboards network deliver $7.25 CPM — among the highest on the network for sports-fan audiences.
Billboard placements
$10.00 avg floor CPM
Billboard placements average $10 CPM on the Trillboards network — premium-position outdoor inventory.
Train stations
$4.48 avg floor CPM
Train station Trillboards inventory reaches dense commuter audiences with peak-hour concentration.
Pet stores
$4.00 avg floor CPM
Pet stores on the Trillboards network reach pet-intent shopper audiences — high context-fit for the pet vertical.
Casinos
$6.86 avg floor CPM
Casinos on the Trillboards network reach adult-leisure audiences in extended-dwell entertainment sessions.
Auto dealers
$4.00 avg floor CPM
Auto dealers on the Trillboards network reach auto-intent shopper audiences in extended showroom-dwell sessions.