DOOH venue categories
Every venue category with active screens on the Trillboards programmatic DOOH network — 48 types in total, with 11,642 aggregate screens. Each page covers floor CPM, audience archetype, top US cities, and earnings benchmarks. Aggregate counts only — no per-screen identifiers exposed.
Snapshot date: 2026-05-11. Counts may understate live network state; rebuild cadence is monthly.
Major venue categories (11)
Categories with 200+ active screens. These are the highest-supply inventory pools on the Trillboards network.
Retail (all categories)
category4,841 screens • 13 countries • $1.09 CPM
Retail is the largest single venue category on the Trillboards network — 4,841 active screens across 13 countries and 1,522 US cities.
Entertainment venues
category1,640 screens • 11 countries • $3.68 CPM
Entertainment venues — bars, recreational facilities, casinos, sports — host 1,640 active Trillboards screens with avg dwell well above retail.
Grocery stores
710 screens • 3 countries • $0.66 CPM
Grocery stores are the densest US retail-DOOH category on the Trillboards network with 710 active screens across 299 US cities.
Specialty retail
612 screens • 12 countries • $3.51 CPM
Specialty retail covers boutique, gift, hobby, and category-killer stores — 612 active Trillboards screens across 12 countries.
Recreational venues
585 screens • 10 countries • $2.63 CPM
Recreational venues (arcades, bowling, parks, amusement) host 585 Trillboards screens across 10 countries and 351 US cities.
Convenience stores
563 screens • 3 countries • $1.03 CPM
Convenience stores are the highest-frequency US placement on the Trillboards network — 563 screens in 367 distinct US cities.
Health & beauty venues
category325 screens • 3 countries • $2.34 CPM
Health & beauty venues (salons, spas, gyms, pharmacies) carry 325 active Trillboards screens with extended in-chair dwell times.
Bars
312 screens • 4 countries • $6.13 CPM
Bars deliver the network’s highest dwell-time-per-impression: 312 screens averaging $6.13 floor CPM and 746 daily impressions per screen.
Outdoor DOOH
category257 screens • 6 countries • $2.78 CPM
Outdoor DOOH covers street-level billboards, sidewalk kiosks, and urban pedestrian screens — 257 active Trillboards placements in 6 countries.
Casual dining restaurants
255 screens • 4 countries • $5.97 CPM
Casual dining restaurants average $5.97 CPM and 763 daily impressions across 255 Trillboards screens — high-attention dwell with multi-spot cycles.
Pharmacies
217 screens • 3 countries • $0.65 CPM
Pharmacies host 217 Trillboards screens in 128 US cities — wellness audiences with above-average dwell at the counter.
Mid-supply categories (16)
Categories with 30–199 active screens. Audience-quality and CPM-per-screen are highest in this band.
Hair salons & barbershops
169 screens • 2 countries • $2.02 CPM
Salons are some of the longest-dwell DOOH placements on the network — 169 screens averaging 45+ minute service sessions.
Gyms & fitness centers
140 screens • 3 countries • $2.89 CPM
Gyms place 140 Trillboards screens across 86 US cities with fitness-intent audiences in 30–60 minute workout sessions.
Digital billboards
128 screens • 6 countries • $4.92 CPM
Digital billboards are the highest-reach format on the Trillboards network — 128 screens delivering 1,100 daily impressions each.
Hotels
79 screens • 3 countries • $3.60 CPM
Hotels host 79 Trillboards screens averaging 1,488 daily impressions — traveler audiences in extended leisure mode.
Office buildings
category76 screens • 11 countries • $5.08 CPM
Office building lobbies and elevator banks host 76 Trillboards screens in 11 countries — premium-CPM workplace inventory.
Liquor stores
66 screens • 1 country • $1.58 CPM
Liquor stores host 66 Trillboards screens across 57 US cities — adult-only retail with concentrated beverage demand.
Consumer electronics stores
61 screens • 2 countries • $4.81 CPM
Consumer electronics stores carry 61 Trillboards screens — premium CPM in a technology-shopping context.
Night clubs
60 screens • 1 country • $6.96 CPM
Night clubs deliver the network’s highest single-segment CPM at $6.96 average across 60 active Trillboards screens.
Point-of-care venues
category55 screens • 4 countries • $5.12 CPM
Point-of-care venues — doctor offices, hospitals, clinics — host 55 Trillboards screens with high-attention waiting-room audiences.
Transit venues
category54 screens • 3 countries • $2.99 CPM
Transit venues — airports, buses, train stations — average 3,540 daily impressions per screen on the Trillboards network.
Doctor offices
48 screens • 4 countries • $5.20 CPM
Doctor offices host 48 Trillboards screens with above-network CPM averaging $5.20 — waiting-room audiences in 15–25 minute dwells.
Residential venues
category43 screens • 4 countries • $2.77 CPM
Residential venues — apartment lobbies, condo elevators — host 43 Trillboards screens with daily-routine resident audiences.
Cannabis dispensaries
41 screens • 1 country • $0.50 CPM
Cannabis dispensaries host 41 Trillboards screens across 29 US cities in state-legal markets.
Shopping malls
39 screens • 4 countries • $3.67 CPM
Shopping malls host 39 Trillboards screens with 2,525 daily impressions per screen — the second-highest impression density on the network.
Public buses
38 screens • 2 countries • $1.20 CPM
Public buses host 38 Trillboards screens in transit corridors — captive commuter audiences in 15–45 minute ride sessions.
Quick-service restaurants
34 screens • 3 countries • $3.70 CPM
Quick-service restaurants host 34 Trillboards screens with audiences in 5–15 minute lunch and dinner sessions.
Emerging categories (21)
Categories with fewer than 30 active screens. Demand-side buyers should reach out to integrate niche or premium inventory at scale.
Apartment buildings
22 screens • 4 countries • $4.94 CPM
Apartment buildings host 22 Trillboards screens in elevator and lobby positions — daily-routine resident audiences.
Education venues
category22 screens • 2 countries • $3.20 CPM
Education venues — colleges, schools — host 22 Trillboards screens with strict creative compliance and student-focused audiences.
Apparel stores
17 screens • 3 countries • $3.21 CPM
Apparel stores host 17 Trillboards screens with fashion-intent audiences in 20–45 minute browse sessions.
Day spas
16 screens • 1 country • $0.82 CPM
Day spas host 16 Trillboards screens with extended-dwell wellness audiences in 45–120 minute service sessions.
Airports
15 screens • 3 countries • $7.41 CPM
Airports host 15 Trillboards screens with 3,540 daily impressions and $7.41 average CPM — the highest single-category CPM on the network.
Colleges & universities
13 screens • 2 countries • $4.64 CPM
Colleges host 13 Trillboards screens with student audiences in academic-corridor placements.
Bank branches
13 screens • 2 countries • $1.45 CPM
Bank branches host 13 Trillboards screens in waiting-line placements with finance-intent customer audiences.
Financial-services venues
category13 screens • 2 countries • $1.45 CPM
Financial-services venues — banks, credit unions, brokers — host 13 Trillboards screens.
Upscale restaurants
11 screens • 2 countries • $6.51 CPM
Upscale restaurants host 11 Trillboards screens with $6.51 average CPM — premium leisure-and-business dining audiences.
Laundromats
8 screens • 1 country • $4.47 CPM
Laundromats host 8 Trillboards screens with captive customer audiences in 30–60 minute wash-and-dry sessions.
DMV offices
8 screens • 3 countries • $3.47 CPM
DMV offices host 8 Trillboards screens with extended-dwell captive audiences — perfect context for auto and insurance advertisers.
Government venues
category8 screens • 3 countries • $3.47 CPM
Government venues — primarily DMV offices — host 8 Trillboards screens with extended-dwell captive audiences.
K–12 schools
7 screens • 1 country • $1.32 CPM
K–12 schools host 7 Trillboards screens with the strictest creative compliance and student-staff-family audiences.
Hospitals
7 screens • 3 countries • $4.54 CPM
Hospitals host 7 Trillboards screens with extended-dwell family-unit and pair audiences in healthcare-context waiting sessions.
Home renovation stores
6 screens • 2 countries • $3.87 CPM
Home renovation stores host 6 Trillboards screens with extended-dwell project-shopping audiences.
Sports venues
2 screens • 1 country • $7.25 CPM
Sports venues host 2 Trillboards screens with $7.25 CPM — among the highest on the network for sports-fan audiences.
Billboard placements
2 screens • 1 country • $10.00 CPM
Billboard placements average $10 CPM across 2 Trillboards screens — premium-position outdoor inventory.
Train stations
1 screen • 1 country • $4.48 CPM
Train station Trillboards inventory reaches dense commuter audiences with peak-hour concentration.
Pet stores
1 screen • 1 country • $4.00 CPM
Pet stores host 1 Trillboards screen with pet-intent shopper audiences — high context-fit for the pet vertical.
Casinos
1 screen • 1 country • $6.86 CPM
Casinos host 1 Trillboards screen with adult-leisure audiences in extended-dwell entertainment sessions.
Auto dealers
1 screen • 1 country • $4.00 CPM
Auto dealers host 1 Trillboards screen with auto-intent shopper audiences in extended showroom-dwell sessions.