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DOOH advertising in airports
Airports on the Trillboards network deliver 3,540 daily impressions per screen and $7.41 average CPM, the highest single-category CPM on the network.
- 15
- Screens on the network
- $7.41
- Average floor CPM, USD per thousand impressions
- 3,540
- Daily impressions per screen
- 2
- US cities
Audiences you can buy here
28 curated segments run on our transit inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Airport DOOH commands the highest CPM on the Trillboards network ($7.41 USD average) because the audience is exceptional: travelers in extended dwell with high discretionary spend during their trips. Buyers in travel (hotels, car rental, ride-share), premium consumer technology, dining, and financial services see exceptional measured lift here.
- travelers
- business
- pair
- small group
Where the supply is
The five US cities carrying the most airports on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Wayzata, MN
- 2New York, NY
Airports in the DOOH ecosystem
Airport DOOH is the most premium category on the Trillboards network in both CPM ($7.41 USD average) and daily impression density (3,540 per screen). The audience is uniquely valuable: travelers in 30–120 minute dwell windows with above-average household income, who are actively making travel-adjacent decisions (where to eat, what to buy, what to book next). Demand is dominated by travel (hotels, car rental, ride-share, airlines), financial services (credit cards, currency exchange, business travel cards), premium consumer technology, and dining.
How the buy executes at airports
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target airports through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Airport operators contract with Trillboards to host screens at gate, concourse, and lounge positions. The hardware ships pre-configured for airport-environment regulations (TSA-area policies, advertising-content restrictions per terminal) and serves a default mix optimized for premium-CPM travel demand.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.