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DOOH advertising in recreational venues
Recreational venues (arcades, bowling, parks, amusement) are extended-dwell leisure inventory on the Trillboards network.
- 585
- Screens on the network
- $2.63
- Average floor CPM, USD per thousand impressions
- 1,380
- Daily impressions per screen
- 351
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Recreational venue audiences are in extended leisure mode with high dwell, bowling alleys, arcades, family entertainment centers, and amusement parks routinely deliver 1,000+ impressions per screen per day. Advertisers buy this category for both reach and engagement.
- leisure
- mixed group
- family unit
- small group
Where the supply is
The five US cities carrying the most recreational venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1San Francisco, CA
- 2Lake Geneva, WI
- 3Pensacola, FL
- 4Southbury, CT
- 5Columbus, OH
Recreational venues in the DOOH ecosystem
Recreational venue DOOH is one of the more unusual DOOH formats because the audience comes to the venue specifically to relax and be entertained, a context that lifts recall of consumer brand creatives. The Trillboards platform routes higher-CPM lifestyle and beverage demand to recreational placements during evening and weekend hours when the dominant audience archetype shifts from family_unit to small_group of adults. The category averages 1,380 impressions per screen per day on the Trillboards network, significantly above the retail average, because the venues are designed to retain people for hours rather than minutes. Floor CPM sits at $2.63 USD on average; specialty recreational formats (e.g. premium bowling alleys, immersive arcades) clear closer to $5.
How the buy executes at recreational venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target recreational venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Recreational venue operators have above-average screen utilization: most visitors look up at a screen at least once during their session, so the same screen plays through multiple ad cycles per customer visit. Trillboards revenue-share payouts in this category routinely exceed $60–120 per screen per month.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.