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DOOH advertising in casual dining restaurants
Casual dining restaurants average $5.97 CPM and 763 daily impressions per screen, high-attention dwell with multi-spot cycles.
- 255
- Screens on the network
- $5.97
- Average floor CPM, USD per thousand impressions
- 763
- Daily impressions per screen
- 47
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Casual dining audiences sit for 30–90 minutes per visit; screens in waiting areas, near the host stand, and by the bar are seen during decision-making windows (waiting to be seated, waiting for food). Average attention level is medium-to-high. Beverage, automotive, financial-services, and travel advertisers see strong recall lift in this venue.
- leisure
- pair
- family unit
- small group
Where the supply is
The five US cities carrying the most casual dining restaurants on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Chicago, IL
- 2Houston, TX
- 3Nashville, TN
- 4New York, NY
- 5La Porte, TX
Casual dining restaurants in the DOOH ecosystem
Casual dining is one of the most consistently performing DOOH categories on the Trillboards network because the audience archetype is high-value: pairs and family units in leisure mode, extended dwell, and a context where lifestyle and aspirational brand creatives convert well. The average $5.97 floor CPM puts this category in the top quartile network-wide, and during US weekend prime-time hours premium venues clear closer to $8. The Trillboards CV pipeline observes group composition (pair, family_unit, small_group) and inferred activity macro (dining) at the venue, enabling buyers to target casual-dining inventory specifically through IAB Audience Taxonomy segments. Demand concentration: beverage (alcoholic and non-alcoholic), QSR cross-promotion, financial services, travel, and consumer technology.
How the buy executes at casual dining restaurants
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target casual dining restaurants through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Casual dining operators host Trillboards screens in lobbies, bar areas, and waiting zones. The screen is remote-managed and serves a default mix of venue-friendly programmatic ads plus the venue’s own promotional content; operators earn monthly with no programming overhead.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.