Casual dining restaurants average $5.97 CPM and 763 daily impressions across 255 Trillboards screens — high-attention dwell with multi-spot cycles.
Casual dining audiences sit for 30–90 minutes per visit; screens in waiting areas, near the host stand, and by the bar are seen during decision-making windows (waiting to be seated, waiting for food). Average attention level is medium-to-high. Beverage, automotive, financial-services, and travel advertisers see strong recall lift in this venue.
Casual dining operators host Trillboards screens in lobbies, bar areas, and waiting zones. The screen is remote-managed and serves a default mix of venue-friendly programmatic ads plus the venue’s own promotional content; operators earn monthly with no programming overhead.
Casual dining is one of the most consistently performing DOOH categories on the Trillboards network because the audience archetype is high-value: pairs and family units in leisure mode, extended dwell, and a context where lifestyle and aspirational brand creatives convert well. The average $5.97 floor CPM puts this category in the top quartile network-wide, and during US weekend prime-time hours premium venues clear closer to $8. The Trillboards CV pipeline observes group composition (pair, family_unit, small_group) and inferred activity macro (dining) at the venue, enabling buyers to target casual-dining inventory specifically through IAB Audience Taxonomy segments. Demand concentration: beverage (alcoholic and non-alcoholic), QSR cross-promotion, financial services, travel, and consumer technology.
Extended (10+ minutes per impression)
Family-friendly dining context; beverage, automotive, travel, and consumer-tech creatives perform well; alcohol allowed where the venue is licensed.
Five US cities with the highest concentration of casual dining restaurants on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at casual dining restaurants runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The casual dining restaurants category on the Trillboards network averages $5.97 USD floor CPM and 763 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target casual dining restaurants specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in casual dining restaurants. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 255 active screens, 4 countries, 47 US cities, $5.97 average floor CPM, and 763 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.