Grocery stores are the densest US retail-DOOH category on the Trillboards network with 710 active screens across 299 US cities.
Grocery DOOH reaches shoppers at the point of decision. Average dwell at any individual aisle screen is 30–60 seconds, but the same shopper passes 6–10 screens per visit, so frequency builds quickly. CPG, snack, beverage, household-goods, and personal-care advertisers see strong measured lift from in-aisle placements.
Independent grocers and regional chains host Trillboards screens at checkout, in dairy/produce aisles, and at customer service desks. The screen revenue offsets electricity and connectivity costs and typically delivers $30–80 per screen per month at small-to-mid US stores.
Grocery store DOOH is one of the few categories where you can place an ad within arm’s reach of the product being advertised. The Out of Home Advertising Association of America (OAAA) classifies this as point-of-decision media, and conversion lift studies show 8–25% higher purchase intent for CPG categories versus billboard-only campaigns. The Trillboards grocery footprint spans US-centric independent grocers — not national chains — which means buyers reach a regionally diverse audience with strong household-budget intent. Floor CPMs in this category sit at the lower end of the network ($0.50–$1.20 USD) because supply is dense and the audience is task-focused, not leisure. Counterintuitively, this is what makes grocery inventory excellent for performance buyers: low effective CPM combined with measurable in-store sell-through.
Brief (under 2 minutes per impression)
Family-friendly food retail context; alcohol creatives are conditionally allowed only in adult beverage aisles where state law permits.
Five US cities with the highest concentration of grocery stores on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at grocery stores runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The grocery stores category on the Trillboards network averages $0.66 USD floor CPM and 393 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target grocery stores specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in grocery stores. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 710 active screens, 3 countries, 299 US cities, $0.66 average floor CPM, and 393 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.