Menu
DOOH advertising in grocery stores
Grocery stores are the densest US retail-DOOH category on the Trillboards network.
- 710
- Screens on the network
- $0.66
- Average floor CPM, USD per thousand impressions
- 393
- Daily impressions per screen
- 299
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Grocery DOOH reaches shoppers at the point of decision. Average dwell at any individual aisle screen is 30–60 seconds, but the same shopper passes 6–10 screens per visit, so frequency builds quickly. CPG, snack, beverage, household-goods, and personal-care advertisers see strong measured lift from in-aisle placements.
- shoppers
- family unit
- planners
Where the supply is
The five US cities carrying the most grocery stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Houston, TX
- 2Chicago, IL
- 3San Antonio, TX
- 4Bronx, NY
- 5Buffalo, NY
Grocery stores in the DOOH ecosystem
Grocery store DOOH is one of the few categories where you can place an ad within arm’s reach of the product being advertised. The Out of Home Advertising Association of America (OAAA) classifies this as point-of-decision media, and conversion lift studies show 8–25% higher purchase intent for CPG categories versus billboard-only campaigns. The Trillboards grocery footprint spans US-centric independent grocers, not national chains, which means buyers reach a regionally diverse audience with strong household-budget intent. Floor CPMs in this category sit at the lower end of the network ($0.50–$1.20 USD) because supply is dense and the audience is task-focused, not leisure. Counterintuitively, this is what makes grocery inventory excellent for performance buyers: low effective CPM combined with measurable in-store sell-through.
How the buy executes at grocery stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target grocery stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent grocers and regional chains host Trillboards screens at checkout, in dairy/produce aisles, and at customer service desks. The screen revenue offsets electricity and connectivity costs and typically delivers $30–80 per screen per month at small-to-mid US stores.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.