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DOOH advertising in health & beauty venues
Health & beauty venues (salons, spas, gyms, pharmacies) deliver extended in-chair dwell times on the Trillboards network.
- 325
- Screens on the network
- $2.34
- Average floor CPM, USD per thousand impressions
- 220
- Daily impressions per screen
- 155
- US cities
Audiences you can buy here
17 curated segments run on our health and beauty inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Health & beauty DOOH places ads in front of audiences in extended-dwell sessions, salon and spa visits routinely run 30–90 minutes. Buyers in beauty, fashion, food delivery, and travel categories see the highest measured lift here because the audience is captive, relaxed, and receptive.
- solo
- pair
- leisure
Where the supply is
The five US cities carrying the most health & beauty venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Tampa, FL
- 2Humble, TX
- 3Oakland, CA
- 4Alameda, CA
- 5Houston, TX
Health & beauty venues in the DOOH ecosystem
Health and beauty venues, salons, spas, pharmacies, fitness studios, and clinics, produce some of the highest-quality DOOH audience signals on the Trillboards network. The dominant archetype is solo or pair, attention level is consistently medium-to-high (the audience is sitting and waiting), and the inferred intent stage skews toward consideration and post-purchase, which makes the venue attractive for premium-CPM beauty, fashion, and travel campaigns. The Trillboards CV pipeline classifies the visible audience by activity macro (waiting, working, leisure) and group composition (solo, pair, small_group); the resulting signals ship to buyers via OpenRTB DOOH extensions tagged with the IAB Audience Taxonomy. Average dwell per impression in this category exceeds 4 minutes, five times the retail-aisle average.
How the buy executes at health & beauty venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target health & beauty venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Salon, spa, and gym operators host Trillboards screens in waiting and service areas. The hardware ships pre-configured and the playlist mix is remote-managed; hosts earn monthly with no minimum payout threshold and no obligation to source ad content themselves.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.