DOOH advertising in convenience stores reaches an active footprint across the Trillboards network in 367 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $1.03 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Convenience stores are the highest-frequency US placement on the Trillboards network.
Convenience-store DOOH reaches shoppers at intercept moments: morning coffee runs, lunch grab-and-go, evening snack and beverage stops. Dwell is brief (45–90 seconds at any one screen) but visit frequency is the highest of any retail category — average c-store customer visits 2.4 times per week.
Independent c-store operators are one of the fastest-growing earner segments on the Trillboards network because the device pays for itself within 60–90 days and operates with zero touch after the initial activation flow. Most stores host one screen at the register and a second behind the counter.
Convenience stores are uniquely valuable in DOOH because their geographic footprint complements grocery and big-box: c-stores cluster on commuter corridors, near gas stations, and in residential neighborhoods where larger retailers don’t reach. The Trillboards c-store inventory spans every major US metro and into smaller cities — the second-highest cross-market coverage on the platform after parent-level retail. Audience composition skews toward solo commuters during morning peak and small groups (delivery drivers, blue-collar workers, students) midday and evening, making this category a strong fit for beverage, snack, telecom, and lottery-product creatives. The Out of Home Advertising Association of America (OAAA) classifies c-store DOOH as one of the fastest-growing in-store media segments.
Brief (under 2 minutes per impression)
Mainstream retail context with broad family-friendly demand; alcohol creatives are permitted in jurisdictions where the host store sells beer or wine.
Five US cities with the highest concentration of convenience stores on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at convenience stores runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The convenience stores category on the Trillboards network averages $1.03 USD floor CPM and 368 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target convenience stores specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in convenience stores. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.