Menu
DOOH advertising in convenience stores
Convenience stores are the highest-frequency US placement on the Trillboards network.
- 563
- Screens on the network
- $1.03
- Average floor CPM, USD per thousand impressions
- 368
- Daily impressions per screen
- 367
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Convenience-store DOOH reaches shoppers at intercept moments: morning coffee runs, lunch grab-and-go, evening snack and beverage stops. Dwell is brief (45–90 seconds at any one screen) but visit frequency is the highest of any retail category, average c-store customer visits 2.4 times per week.
- shoppers
- commuters
- solo
Where the supply is
The five US cities carrying the most convenience stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Brooklyn, NY
- 2Los Angeles, CA
- 3Philadelphia, PA
- 4Queens, NY
- 5Boston, MA
Convenience stores in the DOOH ecosystem
Convenience stores are uniquely valuable in DOOH because their geographic footprint complements grocery and big-box: c-stores cluster on commuter corridors, near gas stations, and in residential neighborhoods where larger retailers don’t reach. The Trillboards c-store inventory spans every major US metro and into smaller cities, the second-highest cross-market coverage on the platform after parent-level retail. Audience composition skews toward solo commuters during morning peak and small groups (delivery drivers, blue-collar workers, students) midday and evening, making this category a strong fit for beverage, snack, telecom, and lottery-product creatives. The Out of Home Advertising Association of America (OAAA) classifies c-store DOOH as one of the fastest-growing in-store media segments.
How the buy executes at convenience stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target convenience stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent c-store operators are one of the fastest-growing earner segments on the Trillboards network because the device pays for itself within 60–90 days and operates with zero touch after the initial activation flow. Most stores host one screen at the register and a second behind the counter.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.