Office building lobbies and elevator banks host 76 Trillboards screens in 11 countries — premium-CPM workplace inventory.
Office building DOOH reaches the daytime working audience: solo and small-group professionals in lobby, elevator, and breakroom contexts. The audience archetype maps cleanly to high-income discretionary spend; financial services, business software, premium consumer goods, and travel advertisers see strong measured lift.
Commercial property managers host Trillboards screens in elevator banks, lobby waiting areas, and floor reception. The screens deliver programmatic ads during business hours and switch to building-info content (event listings, weather, transit) during off-hours.
Office building DOOH commands above-network CPMs because the audience archetype is exceptionally specific: working professionals in the 25–55 age range, daytime peak audience, with concentrated dwell at elevator banks and lobbies. The Trillboards office building footprint spans premium Class-A buildings in 11 countries and 20 US cities, with NYC and LA accounting for the majority of US inventory. Floor CPM of $5.08 USD positions this category in the top tier on the network — only bars, casinos, and night clubs clear higher. Buyer demand concentrates in B2B (financial services, business software), premium consumer (luxury automotive, financial cards, premium consumer technology), and dining (corporate lunch programs, after-work venues).
Medium (2–10 minutes per impression)
Professional workplace context; B2B, financial services, technology, automotive, and dining creatives perform well; alcohol and gambling excluded.
Five US cities with the highest concentration of office buildings on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at office buildings runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The office buildings category aggregate on the Trillboards network averages $5.08 USD floor CPM and 256 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target office buildings specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in office buildings. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 76 active screens, 11 countries, 20 US cities, $5.08 average floor CPM, and 256 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.