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DOOH advertising in consumer electronics stores
Consumer electronics stores on the Trillboards network deliver premium CPM in a technology-shopping context.
- 61
- Screens on the network
- $4.81
- Average floor CPM, USD per thousand impressions
- 608
- Daily impressions per screen
- 0
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Consumer electronics DOOH reaches the technology-intent audience at decision points: in front of TV walls, near smartphone displays, at audio-product demo stations. Average dwell is 60–180 seconds per screen and the same shopper sees 4–8 screens per visit. Tech, gaming, financial-services, and automotive advertisers see strong measured lift in this category.
- shoppers
- tech intent
- solo
- pair
Where the supply is
Consumer electronics stores on the network sit outside the United States or have no city on record. 2 countries carry them.
Consumer electronics stores in the DOOH ecosystem
Consumer electronics retail is one of the most context-aligned DOOH categories, the audience is actively shopping for technology, attention level is high, and the in-store screen format already feels native to the environment. The Trillboards electronics inventory is concentrated outside the US (the platform’s international electronics footprint is the strongest geographic-mix outlier in the catalog); the dominant audience archetype is solo or pair tech-intent shoppers in 60–180 second per-screen dwell sessions. Buyer demand is concentrated in adjacent categories: streaming services, gaming, financial services (BNPL, credit cards), and automotive (tech-forward EV brands).
How the buy executes at consumer electronics stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target consumer electronics stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent electronics retailers host Trillboards screens in the TV wall, audio room, and accessory aisles. The screen plays a default mix of programmatic ads and venue-specific product feature content; operators benefit from both the ad revenue and the polished in-store experience.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.