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DOOH advertising in laundromats
Laundromats on the Trillboards network reach captive customer audiences in 30–60 minute wash-and-dry sessions.
- 8
- Screens on the network
- $4.47
- Average floor CPM, USD per thousand impressions
- 350
- Daily impressions per screen
- 5
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Laundromat DOOH is one of the highest-attention small-venue categories, customers are captive for 30–60 minutes per visit and the screen is one of the few media surfaces in the venue. The audience archetype is family_unit and solo with moderate discretionary spend; food delivery, financial services, telecom, and consumer-goods advertisers see strong measured lift.
- waiting
- family unit
- solo
- commuters
Where the supply is
The five US cities carrying the most laundromats on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Alsip, IL
- 2Bartlett, IL
- 3Los Angeles, CA
- 4North Adams, MA
- 5Passaic, NJ
Laundromats in the DOOH ecosystem
Laundromat DOOH is a small-but-attention-rich category, captive 30–60 minute dwells with limited alternative media in the venue. The footprint includes Illinois (Alsip, Bartlett), California (Los Angeles), Massachusetts (North Adams), and New Jersey (Passaic). Floor CPM of $4.47 USD positions this category above network mean despite low aggregate supply. Buyer demand concentrates in food delivery, financial services (banking, prepaid cards, money transfer), telecom (prepaid mobile, internet), and consumer goods.
How the buy executes at laundromats
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target laundromats through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent laundromat owners host Trillboards screens in seating areas. The screens deliver programmatic ads plus the operator’s own promotional content (loyalty programs, hours, services) without any programming overhead.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.