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DOOH advertising in hotels
Hotels on the Trillboards network average 1,488 daily impressions per screen, traveler audiences in extended leisure mode.
- 79
- Screens on the network
- $3.60
- Average floor CPM, USD per thousand impressions
- 1,488
- Daily impressions per screen
- 31
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Hotel DOOH reaches travelers at the highest-intent moments of their trip: arrival in the lobby, in-room screens, restaurant and bar areas. The audience archetype skews toward leisure pairs and family units with above-average discretionary spend during their stay. Travel, dining, entertainment, automotive, and consumer-tech advertisers see strong lift here.
- travelers
- leisure
- pair
- family unit
Where the supply is
The five US cities carrying the most hotels on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Myrtle Beach, SC
- 2Miami Beach, FL
- 3North Myrtle Beach, SC
- 4Las Vegas, NV
- 5Alameda, CA
Hotels in the DOOH ecosystem
Hotel DOOH is one of the most engagement-rich categories because the audience is captive, in a non-resident environment, and primed for discovery, travelers actively look for things to do, eat, and buy in unfamiliar markets. The Trillboards hotel footprint concentrates in tourism markets (Myrtle Beach, Miami Beach, Las Vegas) plus select international destinations. The average $3.60 USD floor CPM and 1,488 daily impressions per screen make this one of the highest-yielding categories on the network, premium resort and conference hotels routinely clear $5–7 CPM during peak season. Buyer demand spans dining (local restaurant promotion), entertainment (shows, attractions), travel (next-stop bookings), and consumer technology.
How the buy executes at hotels
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target hotels through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Hotel operators host Trillboards screens in lobby seating, near the elevator banks, and in restaurant waiting areas. Independent hotel owners and small-chain operators are the dominant Trillboards earner segment in this category; major chains have separate enterprise contracts.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.