Hotels host 79 Trillboards screens averaging 1,488 daily impressions — traveler audiences in extended leisure mode.
Hotel DOOH reaches travelers at the highest-intent moments of their trip: arrival in the lobby, in-room screens, restaurant and bar areas. The audience archetype skews toward leisure pairs and family units with above-average discretionary spend during their stay. Travel, dining, entertainment, automotive, and consumer-tech advertisers see strong lift here.
Hotel operators host Trillboards screens in lobby seating, near the elevator banks, and in restaurant waiting areas. Independent hotel owners and small-chain operators are the dominant Trillboards earner segment in this category; major chains have separate enterprise contracts.
Hotel DOOH is one of the most engagement-rich categories because the audience is captive, in a non-resident environment, and primed for discovery — travelers actively look for things to do, eat, and buy in unfamiliar markets. The Trillboards hotel footprint concentrates in tourism markets (Myrtle Beach, Miami Beach, Las Vegas) plus select international destinations. The average $3.60 USD floor CPM and 1,488 daily impressions per screen make this one of the highest-yielding categories on the network — premium resort and conference hotels routinely clear $5–7 CPM during peak season. Buyer demand spans dining (local restaurant promotion), entertainment (shows, attractions), travel (next-stop bookings), and consumer technology.
Extended (10+ minutes per impression)
Travel and leisure context; travel, dining, entertainment, and consumer-tech creatives perform well; alcohol allowed in licensed hotel bars and restaurants.
Five US cities with the highest concentration of hotels on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at hotels runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The hotels category on the Trillboards network averages $3.60 USD floor CPM and 1,488 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target hotels specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in hotels. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 79 active screens, 3 countries, 31 US cities, $3.60 average floor CPM, and 1,488 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.