For DOOH buyers
Government venue DOOH reaches captive audiences in 30–90 minute wait sessions. The audience archetype is mixed-group; insurance, automotive, financial services, and consumer-tech advertisers see strong measured lift.
DOOH advertising in government venues
Government venues — primarily DMV offices — host 8 Trillboards screens with extended-dwell captive audiences.
Network statistics
Active screens8in 3 countries
US cities2aggregate count
Avg floor CPM$3.47USD per 1k impressions
Avg daily impressions350per screen
For venue owners
Government agency facilities host Trillboards screens in customer-waiting areas. The compliance layer filters out political and non-government-appropriate creatives.
Government venues in the DOOH ecosystem
Government venue DOOH is dominated by DMV offices on the Trillboards network. The 8 active screens span 3 countries and 2 US cities. Floor CPM of $3.47 USD sits near network mean. The compliance layer is strict — political creatives are excluded by policy, alcohol and gambling are restricted, and only family-friendly creatives serve. Buyer demand concentrates in insurance (auto, home, life), automotive, financial services, and consumer technology.
Audience signal & brand-safety fit
Dominant audience archetype
- waiting
- mixed group
- family unit
Dwell pattern
Extended (10+ minutes per impression)
Brand-safety fit
Government-context family-friendly audience — alcohol, tobacco, gambling, and political creatives excluded by policy.
Top US cities for government venues
Five US cities with the highest concentration of government venues on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
- #1Long Beach, CA
- #2Northampton, MA
How programmatic DOOH works at government venues
Each screen at government venues runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The government venues category aggregate on the Trillboards network averages $3.47 USD floor CPM and 350 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target government venues specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
What can a government venue-host screen earn?
Use the calculator to model monthly earnings for a screen in government venues. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
How much can you earn?
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
15101520
Estimated Monthly Earnings
$0
~4,000 impressions/month
Join 2,500+ businesses earning with Trillboards
$2.4M+ paid out to screen owners
8,000+ screens live
Data methodology & freshness
The 8 active screens, 3 countries, 2 US cities, $3.47 average floor CPM, and 350 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.