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DOOH advertising in government venues
Government venues, primarily DMV offices, reach extended-dwell captive audiences on the Trillboards network.
- 8
- Screens on the network
- $3.47
- Average floor CPM, USD per thousand impressions
- 350
- Daily impressions per screen
- 2
- US cities
Audiences you can buy here
11 curated segments run on our government inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Government venue DOOH reaches captive audiences in 30–90 minute wait sessions. The audience archetype is mixed-group; insurance, automotive, financial services, and consumer-tech advertisers see strong measured lift.
- waiting
- mixed group
- family unit
Where the supply is
The five US cities carrying the most government venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Long Beach, CA
- 2Northampton, MA
Government venues in the DOOH ecosystem
Government venue DOOH is dominated by DMV offices on the Trillboards network. Floor CPM of $3.47 USD sits near network mean. The compliance layer is strict, political creatives are excluded by policy, alcohol and gambling are restricted, and only family-friendly creatives serve. Buyer demand concentrates in insurance (auto, home, life), automotive, financial services, and consumer technology.
How the buy executes at government venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target government venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Government agency facilities host Trillboards screens in customer-waiting areas. The compliance layer filters out political and non-government-appropriate creatives.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.