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DOOH advertising in pet stores
Pet stores on the Trillboards network reach pet-intent shopper audiences, high context-fit for the pet vertical.
- 1
- Screens on the network
- $4.00
- Average floor CPM, USD per thousand impressions
- 450
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Pet store DOOH reaches the pet-intent audience at the point of decision for pet food, supplies, and services. The audience archetype is family_unit and pair shoppers in extended 30–60 minute browse sessions; pet food, pet services (grooming, veterinary), and family-services advertisers see strong measured lift here.
- shoppers
- family unit
- pair
- pet intent
Where the supply is
The five US cities carrying the most pet stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Springfield, MA
Pet stores in the DOOH ecosystem
Pet store DOOH is a niche-but-context-aligned category, the audience is shopping specifically for their pet, and the venue context lifts measured ad recall for pet-vertical advertisers. The footprint includes Springfield MA. Floor CPM of $4.00 USD positions this category at network mean. Buyer demand concentrates in pet food, pet services, family services (insurance, family-financial), and consumer goods.
How the buy executes at pet stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target pet stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Pet retailers host Trillboards screens in aisle positions near pet food and accessories. The screen plays programmatic ads matched to pet-vertical demand plus venue-specific in-store promotions.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.