Pet stores host 1 Trillboards screen with pet-intent shopper audiences — high context-fit for the pet vertical.
Pet store DOOH reaches the pet-intent audience at the point of decision for pet food, supplies, and services. The audience archetype is family_unit and pair shoppers in extended 30–60 minute browse sessions; pet food, pet services (grooming, veterinary), and family-services advertisers see strong measured lift here.
Pet retailers host Trillboards screens in aisle positions near pet food and accessories. The screen plays programmatic ads matched to pet-vertical demand plus venue-specific in-store promotions.
Pet store DOOH is a niche-but-context-aligned category — the audience is shopping specifically for their pet, and the venue context lifts measured ad recall for pet-vertical advertisers. The 1 active Trillboards screen serves Springfield MA. Floor CPM of $4.00 USD positions this category at network mean. Buyer demand concentrates in pet food, pet services, family services (insurance, family-financial), and consumer goods.
Medium (2–10 minutes per impression)
Pet-retail context; pet food, pet services, family services, and consumer-goods creatives perform well; alcohol excluded in family-targeted store formats.
Five US cities with the highest concentration of pet stores on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at pet stores runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The pet stores category on the Trillboards network averages $4.00 USD floor CPM and 450 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target pet stores specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in pet stores. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 1 active screens, 1 country, 1 US city, $4.00 average floor CPM, and 450 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.