DOOH advertising in sports venues reaches an active footprint across the Trillboards network in many US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $7.25 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Sports venues on the Trillboards network deliver $7.25 CPM — among the highest on the network for sports-fan audiences.
Sports venue DOOH reaches sports-fan audiences in extended event-dwell sessions. The audience archetype is small_group and mixed_group fans; beverage (especially beer), automotive, lifestyle, sports-betting (where legal), and consumer-tech advertisers see exceptional measured lift here.
Sports venue operators contract with Trillboards to host screens in concourse and concession-area positions. The screens auto-rotate creatives matched to event-context demand and venue-specific event promotion.
Sports venue DOOH is one of the highest-CPM categories on the Trillboards network ($7.25 USD average) because the audience profile aligns precisely with adult-discretionary-spend categories: sports-fan small and mixed groups in extended event-dwell sessions with elevated attention level. The category is a small but premium footprint on the network. Buyer demand concentrates in beverage (especially beer), automotive, sports-betting (where legally permitted), and consumer technology.
Extended (10+ minutes per impression)
Sports leisure context — beverage (especially beer), automotive, lifestyle, and consumer-tech creatives perform well; family-friendly creative standards apply during family-targeted events.
Sports venues on the Trillboards network are currently concentrated outside the United States or in markets where city- level reporting is suppressed.
Each screen at sports venues runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The sports venues category on the Trillboards network averages $7.25 USD floor CPM and 600 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target sports venues specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in sports venues. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.