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DOOH advertising in sports venues
Sports venues on the Trillboards network deliver $7.25 CPM, among the highest on the network for sports-fan audiences.
- 2
- Screens on the network
- $7.25
- Average floor CPM, USD per thousand impressions
- 600
- Daily impressions per screen
- 0
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Sports venue DOOH reaches sports-fan audiences in extended event-dwell sessions. The audience archetype is small_group and mixed_group fans; beverage (especially beer), automotive, lifestyle, sports-betting (where legal), and consumer-tech advertisers see exceptional measured lift here.
- leisure
- mixed group
- small group
- fan
Where the supply is
Sports venues on the network sit outside the United States or have no city on record. 1 countries carry them.
Sports venues in the DOOH ecosystem
Sports venue DOOH is one of the highest-CPM categories on the Trillboards network ($7.25 USD average) because the audience profile aligns precisely with adult-discretionary-spend categories: sports-fan small and mixed groups in extended event-dwell sessions with elevated attention level. The category is a small but premium footprint on the network. Buyer demand concentrates in beverage (especially beer), automotive, sports-betting (where legally permitted), and consumer technology.
How the buy executes at sports venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target sports venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Sports venue operators contract with Trillboards to host screens in concourse and concession-area positions. The screens auto-rotate creatives matched to event-context demand and venue-specific event promotion.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.