Residential venues — apartment lobbies, condo elevators — host 43 Trillboards screens with daily-routine resident audiences.
Residential DOOH reaches residents in elevator and lobby contexts — short-dwell, high-frequency placements where the same audience passes the screen 4–10 times per week. The audience archetype is family_unit, pair, and commuter residents; family services, food delivery, financial services, and consumer-goods advertisers see strong measured lift from this category.
Apartment and condo property managers host Trillboards screens in elevator banks and lobby waiting areas. The screens deliver programmatic ads plus building-info content (event listings, maintenance notices) without requiring property-management staff intervention.
Residential DOOH is one of the highest-frequency categories on the Trillboards network because the same residents pass the same screens multiple times per week — the cumulative reach over a 4-week campaign window is exceptionally high without spend ramp-up. The 43 active screens span 4 countries and 21 US cities, concentrated in Florida (Fort Lauderdale, Miami, Boca Raton) and the NYC/LA metros. The dominant audience archetype is family_unit and pair residents with above-average household income (residential DOOH inventory typically lives in mid-to-high-end multi-family buildings). Buyer demand spans family services, food delivery, financial services, and consumer goods.
Medium (2–10 minutes per impression)
Family-friendly residential context; family services, financial-services, consumer goods, and food-delivery creatives perform well; alcohol restricted in family-targeted programming.
Five US cities with the highest concentration of residential venues on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at residential venues runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The residential venues category aggregate on the Trillboards network averages $2.77 USD floor CPM and 231 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target residential venues specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in residential venues. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 43 active screens, 4 countries, 21 US cities, $2.77 average floor CPM, and 231 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.