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DOOH advertising in residential venues
Residential venues, apartment lobbies, condo elevators, reach daily-routine resident audiences on the Trillboards network.
- 43
- Screens on the network
- $2.77
- Average floor CPM, USD per thousand impressions
- 231
- Daily impressions per screen
- 21
- US cities
Audiences you can buy here
17 curated segments run on our residential inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Residential DOOH reaches residents in elevator and lobby contexts, short-dwell, high-frequency placements where the same audience passes the screen 4–10 times per week. The audience archetype is family_unit, pair, and commuter residents; family services, food delivery, financial services, and consumer-goods advertisers see strong measured lift from this category.
- residents
- family unit
- pair
- commuters
Where the supply is
The five US cities carrying the most residential venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Fort Lauderdale, FL
- 2Miami, FL
- 3Boca Raton, FL
- 4Brooklyn, NY
- 5Carlsbad, CA
Residential venues in the DOOH ecosystem
Residential DOOH is one of the highest-frequency categories on the Trillboards network because the same residents pass the same screens multiple times per week, the cumulative reach over a 4-week campaign window is exceptionally high without spend ramp-up. The footprint is concentrated in Florida (Fort Lauderdale, Miami, Boca Raton) and the NYC/LA metros. The dominant audience archetype is family_unit and pair residents with above-average household income (residential DOOH inventory typically lives in mid-to-high-end multi-family buildings). Buyer demand spans family services, food delivery, financial services, and consumer goods.
How the buy executes at residential venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target residential venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Apartment and condo property managers host Trillboards screens in elevator banks and lobby waiting areas. The screens deliver programmatic ads plus building-info content (event listings, maintenance notices) without requiring property-management staff intervention.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.