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DOOH advertising in hospitals
Hospitals on the Trillboards network reach extended-dwell family-unit and pair audiences in healthcare-context waiting sessions.
- 7
- Screens on the network
- $4.54
- Average floor CPM, USD per thousand impressions
- 317
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
20 curated segments run on our point-of-care inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Hospital DOOH reaches families in 30–180 minute extended-dwell waiting-room sessions. The audience archetype is family_unit, pair, and solo with wellness-intent context. Healthcare, insurance, family-financial-services, and consumer-tech advertisers see strong measured lift here.
- waiting
- family unit
- pair
- wellness
Where the supply is
The five US cities carrying the most hospitals on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Hudson, MA
Hospitals in the DOOH ecosystem
Hospital DOOH is one of the most attention-rich healthcare-context categories, visitors are in extended waiting sessions averaging 30–180 minutes with limited alternative media. The footprint includes Hudson MA. Floor CPM of $4.54 USD positions this category well above network mean. The compliance layer is strict: pharmaceutical creatives must include FDA-mandated safety overlays, alcohol and tobacco are excluded, and political creatives are filtered. Buyer demand concentrates in healthcare (insurance, services), family financial-services (life, disability), and consumer technology.
How the buy executes at hospitals
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target hospitals through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent hospital operators host Trillboards screens in main waiting and registration areas. The compliance layer filters creatives at the venue-policy level so the hospital does not need to review individual creatives before they serve.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.