DOOH advertising in hospitals reaches an active footprint across the Trillboards network in 1 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $4.54 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Hospitals on the Trillboards network reach extended-dwell family-unit and pair audiences in healthcare-context waiting sessions.
Hospital DOOH reaches families in 30–180 minute extended-dwell waiting-room sessions. The audience archetype is family_unit, pair, and solo with wellness-intent context. Healthcare, insurance, family-financial-services, and consumer-tech advertisers see strong measured lift here.
Independent hospital operators host Trillboards screens in main waiting and registration areas. The compliance layer filters creatives at the venue-policy level so the hospital does not need to review individual creatives before they serve.
Hospital DOOH is one of the most attention-rich healthcare-context categories — visitors are in extended waiting sessions averaging 30–180 minutes with limited alternative media. The footprint includes Hudson MA. Floor CPM of $4.54 USD positions this category well above network mean. The compliance layer is strict: pharmaceutical creatives must include FDA-mandated safety overlays, alcohol and tobacco are excluded, and political creatives are filtered. Buyer demand concentrates in healthcare (insurance, services), family financial-services (life, disability), and consumer technology.
Extended (10+ minutes per impression)
Healthcare context with strict creative review; healthcare, insurance, family-services, and consumer-tech creatives permitted; alcohol, tobacco, and gambling excluded.
Five US cities with the highest concentration of hospitals on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at hospitals runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The hospitals category on the Trillboards network averages $4.54 USD floor CPM and 317 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target hospitals specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in hospitals. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.