DOOH advertising in cannabis dispensaries reaches an active footprint across the Trillboards network in 29 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $0.50 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Cannabis dispensaries on the Trillboards network operate in state-legal markets.
Cannabis dispensary DOOH reaches adult, state-licensed retail audiences at the point of decision. The category serves cannabis brand demand (concentrated in CPG cannabis), adult-lifestyle adjacent advertisers, and consumer-tech brands targeting the adult discretionary-spend audience.
Licensed cannabis dispensaries host Trillboards screens in the retail area subject to state advertising regulations. The Trillboards venue-policy layer enforces state-specific creative restrictions so dispensary operators don’t need to manage compliance themselves.
Cannabis dispensary DOOH is a tightly regulated category — state law dictates what creatives can run in which markets, which ad networks are allowed to serve the venue, and what audience-targeting signals can be used. The Trillboards platform enforces venue-specific compliance at the policy layer, restricting creatives to state-legal categories per dispensary location. The footprint is concentrated in legal-cannabis states (Illinois, Missouri, Florida, New York, California); floor CPM of $0.50 USD reflects the constrained demand pool (mostly cannabis-brand budgets, which are themselves restricted in many DSPs). The category is growing as more states legalize and as ancillary advertisers (CBD-adjacent brands, lifestyle, food delivery) begin targeting dispensary inventory.
Medium (2–10 minutes per impression)
Adult-only legal-cannabis retail context; cannabis brand creatives permitted where state-licensed; alcohol, tobacco, and family-targeted creatives excluded.
Five US cities with the highest concentration of cannabis dispensaries on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at cannabis dispensaries runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The cannabis dispensaries category on the Trillboards network averages $0.50 USD floor CPM, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target cannabis dispensaries specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in cannabis dispensaries. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.