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DOOH advertising in cannabis dispensaries
Cannabis dispensaries on the Trillboards network operate in state-legal markets.
- 41
- Screens on the network
- $0.50
- Average floor CPM, USD per thousand impressions
- n/a
- Daily impressions per screen
- 29
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Cannabis dispensary DOOH reaches adult, state-licensed retail audiences at the point of decision. The category serves cannabis brand demand (concentrated in CPG cannabis), adult-lifestyle adjacent advertisers, and consumer-tech brands targeting the adult discretionary-spend audience.
- adult
- wellness intent
- solo
Where the supply is
The five US cities carrying the most cannabis dispensaries on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Algonquin, IL
- 2Independence, MO
- 3Miami, FL
- 4New York, NY
- 5Alameda, CA
Cannabis dispensaries in the DOOH ecosystem
Cannabis dispensary DOOH is a tightly regulated category, state law dictates what creatives can run in which markets, which ad networks are allowed to serve the venue, and what audience-targeting signals can be used. The Trillboards platform enforces venue-specific compliance at the policy layer, restricting creatives to state-legal categories per dispensary location. The footprint is concentrated in legal-cannabis states (Illinois, Missouri, Florida, New York, California); floor CPM of $0.50 USD reflects the constrained demand pool (mostly cannabis-brand budgets, which are themselves restricted in many DSPs). The category is growing as more states legalize and as ancillary advertisers (CBD-adjacent brands, lifestyle, food delivery) begin targeting dispensary inventory.
How the buy executes at cannabis dispensaries
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target cannabis dispensaries through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Licensed cannabis dispensaries host Trillboards screens in the retail area subject to state advertising regulations. The Trillboards venue-policy layer enforces state-specific creative restrictions so dispensary operators don’t need to manage compliance themselves.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.