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DOOH advertising in hair salons
Salons are some of the longest-dwell DOOH placements on the network, averaging 45+ minute service sessions.
- 169
- Screens on the network
- $2.02
- Average floor CPM, USD per thousand impressions
- 120
- Daily impressions per screen
- 75
- US cities
Audiences you can buy here
17 curated segments run on our health and beauty inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Salon DOOH reaches the beauty-intent audience in 30–90 minute service sessions. Average attention level is consistently high, the customer is seated, facing the mirror, with the screen in peripheral or direct view. This is one of the most lift-positive venues for beauty, fashion, food delivery, and lifestyle creatives.
- solo
- leisure
- beauty intent
Where the supply is
The five US cities carrying the most hair salons & barbershops on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Humble, TX
- 2Tampa, FL
- 3Lakeland, FL
- 4Oakland, CA
- 5Alameda, CA
Hair salons & barbershops in the DOOH ecosystem
Hair salons and barbershops are the longest-dwell category in the Trillboards network, average customer session is 45 minutes and during that time the customer typically sees the screen 8–15 separate times in their peripheral vision. This produces exceptional frequency at unit-economics that suit beauty and fashion advertisers. The Trillboards CV pipeline classifies the dominant audience archetype as solo with beauty-intent (an inferred Trillboards-namespace signal), making salon inventory directly targetable via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace. Daily impressions per screen are lower than retail (120 vs 393) because customer throughput is lower, but the impression quality and audience attention level are higher than nearly any other category, lifting net CPM yield.
How the buy executes at hair salons & barbershops
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target hair salons & barbershops through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent salon operators host Trillboards screens in the cutting area and at the front desk. The screen plays venue-friendly programmatic content that doesn’t interfere with the salon experience; operators earn monthly per impression with no service-bundle requirements.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.