DOOH advertising in K–12 schools reaches an active footprint across the Trillboards network in 4 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $1.32 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
K–12 schools on the Trillboards network pair the strictest creative compliance with student-staff-family audiences.
K–12 school DOOH reaches students, staff, and parent audiences in lobby and corridor placements. Creative compliance is the strictest on the network — Trillboards filters out alcohol, tobacco, gambling, adult, and any non-age-appropriate creatives at the venue-policy layer.
K–12 schools partner with Trillboards to host screens in main lobbies and high-traffic corridors. The compliance layer ensures that all served creatives meet K–12-appropriate standards without requiring school-administrator review.
K–12 school DOOH is the most strictly compliance-controlled category on the Trillboards network. Every venue-policy filter applies: alcohol, tobacco, gambling, adult content, and any age-inappropriate creatives are excluded before they ever serve. Floor CPM of $1.32 USD reflects the narrow in-policy demand pool, but buyers in education-services (online learning, K–12 tutoring), technology (educational software), and family financial-services (529 plans, life insurance) see consistent measured lift because the audience is captive and the venue context is uniquely aligned with their target demographic.
Extended (10+ minutes per impression)
K–12 education context — alcohol, tobacco, gambling, adult, and any age-inappropriate creatives excluded by policy; education-services, technology, and family-financial creatives permitted.
Five US cities with the highest concentration of k–12 schools on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at k–12 schools runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The k–12 schools category on the Trillboards network averages $1.32 USD floor CPM, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target k–12 schools specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in k–12 schools. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.