Menu
DOOH advertising in K–12 schools
K–12 schools on the Trillboards network pair the strictest creative compliance with student-staff-family audiences.
- 7
- Screens on the network
- $1.32
- Average floor CPM, USD per thousand impressions
- n/a
- Daily impressions per screen
- 4
- US cities
Audiences you can buy here
12 curated segments run on our education inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
K–12 school DOOH reaches students, staff, and parent audiences in lobby and corridor placements. Creative compliance is the strictest on the network, Trillboards filters out alcohol, tobacco, gambling, adult, and any non-age-appropriate creatives at the venue-policy layer.
- students
- staff
- family unit
Where the supply is
The five US cities carrying the most k–12 schools on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Bronx, NY
- 2Harker Heights, TX
- 3Miami, FL
- 4Oakland, CA
K–12 schools in the DOOH ecosystem
K–12 school DOOH is the most strictly compliance-controlled category on the Trillboards network. Every venue-policy filter applies: alcohol, tobacco, gambling, adult content, and any age-inappropriate creatives are excluded before they ever serve. Floor CPM of $1.32 USD reflects the narrow in-policy demand pool, but buyers in education-services (online learning, K–12 tutoring), technology (educational software), and family financial-services (529 plans, life insurance) see consistent measured lift because the audience is captive and the venue context is uniquely aligned with their target demographic.
How the buy executes at k–12 schools
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target k–12 schools through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
K–12 schools partner with Trillboards to host screens in main lobbies and high-traffic corridors. The compliance layer ensures that all served creatives meet K–12-appropriate standards without requiring school-administrator review.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.