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DOOH advertising in apartment buildings
Apartment buildings on the Trillboards network reach daily-routine resident audiences in elevator and lobby positions.
- 22
- Screens on the network
- $4.94
- Average floor CPM, USD per thousand impressions
- 231
- Daily impressions per screen
- 10
- US cities
Audiences you can buy here
53 curated segments run on our residential inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Apartment DOOH reaches residents in elevator and lobby placements with high frequency: the same audience passes the screen 4–8 times per week. CPMs are above network mean ($4.94 USD) because the household-income profile of apartment-residents is reliably mid-to-high.
- residents
- family unit
- commuters
Where the supply is
The five US cities carrying the most apartment buildings on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Brooklyn, NY
- 2Carlsbad, CA
- 3Cocoa, FL
- 4Bengaluru, KA
- 5Chicago, IL
Apartment buildings in the DOOH ecosystem
Apartment building DOOH is among the most frequency-efficient categories on the Trillboards network, the same audience passes the screen 4–8 times per week, so a 4-week campaign on apartment inventory delivers exceptional repeat-impressions per unique resident. The footprint includes international markets such as Bengaluru. Floor CPM of $4.94 USD is well above network mean and reflects the consistent household-income profile of apartment-resident audiences. Buyer demand concentrates in family services (insurance, financial planning), food delivery, consumer goods, and home services.
How the buy executes at apartment buildings
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target apartment buildings through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Apartment property managers host Trillboards screens in elevator banks. The screen plays a default mix of programmatic ads and building-information content (event listings, maintenance updates) and pays monthly via the standard Trillboards earner flow.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.