Apartment buildings host 22 Trillboards screens in elevator and lobby positions — daily-routine resident audiences.
Apartment DOOH reaches residents in elevator and lobby placements with high frequency: the same audience passes the screen 4–8 times per week. CPMs are above network mean ($4.94 USD) because the household-income profile of apartment-residents is reliably mid-to-high.
Apartment property managers host Trillboards screens in elevator banks. The screen plays a default mix of programmatic ads and building-information content (event listings, maintenance updates) and pays monthly via the standard Trillboards earner flow.
Apartment building DOOH is among the most frequency-efficient categories on the Trillboards network — the same audience passes the screen 4–8 times per week, so a 4-week campaign on apartment inventory delivers exceptional repeat-impressions per unique resident. The 22 active screens span 4 countries and 10 US cities including international (Bengaluru). Floor CPM of $4.94 USD is well above network mean and reflects the consistent household-income profile of apartment-resident audiences. Buyer demand concentrates in family services (insurance, financial planning), food delivery, consumer goods, and home services.
Brief (under 2 minutes per impression)
Residential context — family services, food delivery, financial services, and consumer-goods creatives perform well; alcohol restricted in family-targeted programming.
Five US cities with the highest concentration of apartment buildings on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at apartment buildings runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The apartment buildings category on the Trillboards network averages $4.94 USD floor CPM and 231 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target apartment buildings specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in apartment buildings. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 22 active screens, 4 countries, 10 US cities, $4.94 average floor CPM, and 231 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.