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DOOH advertising in billboard placements
Billboard placements average $10 CPM on the Trillboards network, premium-position outdoor inventory.
- 2
- Screens on the network
- $10.00
- Average floor CPM, USD per thousand impressions
- 125
- Daily impressions per screen
- 2
- US cities
What you are buying
Billboard DOOH delivers premium-position outdoor reach at $10 USD floor CPM. The audience archetype is commuters and drivers; national consumer brands (automotive, telecom, packaged food) plus cause and political campaigns are the highest-spending category here.
- commuters
- mixed group
- drivers
Where the supply is
The five US cities carrying the most billboard placements on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Hawthorne, CA
- 2Torrance, CA
Billboard placements in the DOOH ecosystem
Billboard DOOH at the $10 USD floor CPM tier is premium-position outdoor inventory, corner placements, high-traffic interstate corridors, or downtown landmark positions. The Trillboards billboard inventory is concentrated in California (Hawthorne, Torrance). Buyer demand spans national consumer brands, telecom, automotive, and packaged-food categories.
How the buy executes at billboard placements
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target billboard placements through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Premium-position billboard operators host Trillboards-served screens in high-traffic outdoor positions. Trillboards handles all programmatic demand wiring and pays monthly revenue back to the operator.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.