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DOOH advertising in gyms
Gyms on the Trillboards network reach fitness-intent audiences in 30–60 minute workout sessions.
- 140
- Screens on the network
- $2.89
- Average floor CPM, USD per thousand impressions
- 270
- Daily impressions per screen
- 86
- US cities
Audiences you can buy here
17 curated segments run on our health and beauty inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Gym DOOH reaches audiences in 30–60 minute workout sessions where attention is split across cardio equipment screens, mirrors, and ambient wall screens. The audience archetype skews toward fitness-intent and self-improvement; sports nutrition, athletic apparel, consumer tech, and financial services see strong measured lift in this category.
- fitness intent
- solo
- small group
Where the supply is
The five US cities carrying the most gyms & fitness centers on the network. Counts are aggregate, no per-screen identifiers are published.
- 1El Paso, TX
- 2Houston, TX
- 3Amarillo, TX
- 4Charlotte, NC
- 5Lubbock, TX
Gyms & fitness centers in the DOOH ecosystem
Gym and fitness venue DOOH is a high-quality, low-supply category on the Trillboards network. The fleet is concentrated in Texas metros (El Paso, Houston, Amarillo, Lubbock) plus selected Eastern markets. Audience characteristics are uniquely valuable: solo or small-group fitness-intent visitors with medium-to-high attention during workout sessions averaging 45 minutes. The Trillboards CV pipeline observes activity macro (working out, stretching, waiting) and group composition, enabling buyers to bid specifically on fitness-context inventory via the IAB Audience Taxonomy. Floor CPM averages $2.89 USD; premium boutique fitness venues (yoga studios, climbing gyms) clear closer to $5.
How the buy executes at gyms & fitness centers
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target gyms & fitness centers through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Gym operators host Trillboards screens in cardio rows, by the front desk, and in stretching areas. The screen ships pre-configured for gym-friendly programmatic mixes (no alcohol, no tobacco) and pays out monthly via the standard Trillboards revenue-share flow.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.