DOOH advertising in gyms reaches an active footprint across the Trillboards network in 86 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $2.89 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Gyms on the Trillboards network reach fitness-intent audiences in 30–60 minute workout sessions.
Gym DOOH reaches audiences in 30–60 minute workout sessions where attention is split across cardio equipment screens, mirrors, and ambient wall screens. The audience archetype skews toward fitness-intent and self-improvement; sports nutrition, athletic apparel, consumer tech, and financial services see strong measured lift in this category.
Gym operators host Trillboards screens in cardio rows, by the front desk, and in stretching areas. The screen ships pre-configured for gym-friendly programmatic mixes (no alcohol, no tobacco) and pays out monthly via the standard Trillboards revenue-share flow.
Gym and fitness venue DOOH is a high-quality, low-supply category on the Trillboards network. The fleet is concentrated in Texas metros (El Paso, Houston, Amarillo, Lubbock) plus selected Eastern markets. Audience characteristics are uniquely valuable: solo or small-group fitness-intent visitors with medium-to-high attention during workout sessions averaging 45 minutes. The Trillboards CV pipeline observes activity macro (working out, stretching, waiting) and group composition without storing per-person identifiers, enabling buyers to bid specifically on fitness-context inventory via the IAB Audience Taxonomy. Floor CPM averages $2.89 USD; premium boutique fitness venues (yoga studios, climbing gyms) clear closer to $5.
Extended (10+ minutes per impression)
Health and fitness context; sports, nutrition, automotive, and consumer-tech creatives perform well; alcohol and tobacco excluded.
Five US cities with the highest concentration of gyms & fitness centers on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at gyms & fitness centers runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The gyms & fitness centers category on the Trillboards network averages $2.89 USD floor CPM and 270 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target gyms & fitness centers specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in gyms & fitness centers. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.