DMV offices host 8 Trillboards screens with extended-dwell captive audiences — perfect context for auto and insurance advertisers.
DMV DOOH reaches captive audiences in 30–90 minute wait sessions. The audience archetype is mixed-group with the entire age and demographic spread of the local jurisdiction. Insurance, automotive, financial services, and consumer-tech advertisers see exceptional measured lift here because the audience is in a vehicle-context decision moment.
State and local DMV operations partner with Trillboards to host screens in waiting-room areas. The compliance layer filters out non-DMV-appropriate creatives and the screen reduces perceived wait time while paying monthly revenue back to the operator.
DMV DOOH is a uniquely captive venue — customers wait 30–90 minutes in mixed-group audiences spanning the entire local demographic distribution. The 8 active Trillboards screens span 3 countries and 2 US cities (Long Beach CA, Northampton MA). Floor CPM of $3.47 USD sits near network mean. Buyer demand concentrates in auto-adjacent categories: insurance (especially auto), vehicles (new and used dealer cross-promotion), financial services (auto loans), and roadside-assistance services.
Extended (10+ minutes per impression)
Government-context family-friendly audience; insurance, automotive, financial services, and consumer-tech creatives perform well; alcohol and gambling excluded.
Five US cities with the highest concentration of dmv offices on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at dmv offices runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The dmv offices category on the Trillboards network averages $3.47 USD floor CPM and 350 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target dmv offices specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in dmv offices. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 8 active screens, 3 countries, 2 US cities, $3.47 average floor CPM, and 350 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.