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DOOH advertising in DMV offices
DMV offices on the Trillboards network reach extended-dwell captive audiences, perfect context for auto and insurance advertisers.
- 8
- Screens on the network
- $3.47
- Average floor CPM, USD per thousand impressions
- 350
- Daily impressions per screen
- 2
- US cities
Audiences you can buy here
11 curated segments run on our government inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
DMV DOOH reaches captive audiences in 30–90 minute wait sessions. The audience archetype is mixed-group with the entire age and demographic spread of the local jurisdiction. Insurance, automotive, financial services, and consumer-tech advertisers see exceptional measured lift here because the audience is in a vehicle-context decision moment.
- waiting
- mixed group
- family unit
Where the supply is
The five US cities carrying the most dmv offices on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Long Beach, CA
- 2Northampton, MA
DMV offices in the DOOH ecosystem
DMV DOOH is a uniquely captive venue, customers wait 30–90 minutes in mixed-group audiences spanning the entire local demographic distribution. The footprint includes Long Beach CA and Northampton MA. Floor CPM of $3.47 USD sits near network mean. Buyer demand concentrates in auto-adjacent categories: insurance (especially auto), vehicles (new and used dealer cross-promotion), financial services (auto loans), and roadside-assistance services.
How the buy executes at dmv offices
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target dmv offices through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
State and local DMV operations partner with Trillboards to host screens in waiting-room areas. The compliance layer filters out non-DMV-appropriate creatives and the screen reduces perceived wait time while paying monthly revenue back to the operator.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.