DOOH advertising in point-of-care venues reaches an active footprint across the Trillboards network in 3 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $5.12 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Point-of-care venues — doctor offices, hospitals, clinics — reach high-attention waiting-room audiences on the Trillboards network.
Point-of-care DOOH reaches healthcare-context audiences in waiting-room sessions averaging 12–25 minutes per visit. The audience archetype is solo or pair, attention level high, and intent context is wellness-oriented. Pharmaceutical, health, financial-services (insurance, HSA), and consumer-tech advertisers see strong measured lift here.
Independent medical practices host Trillboards screens in waiting rooms. The screens ship pre-configured for healthcare-friendly programmatic mixes (no alcohol, no tobacco, no gambling) and pay out monthly via the standard Trillboards revenue-share flow.
Point-of-care DOOH is a category that has grown rapidly because the audience profile is uniquely attractive: solo or pair visitors in extended-dwell waiting sessions, high attention level, and wellness intent. The Trillboards point-of-care footprint covers doctor offices, dental practices, and small clinics in markets including Hudson MA, Pace FL, and West Lake Hills TX. Floor CPM of $5.12 USD positions this category above the network mean — buyers pay a premium for the attention-quality and context fit. Compliance is critical in this category: Trillboards filters out non-healthcare-appropriate creatives at the venue policy layer, and pharmaceutical creatives must include the FDA-mandated safety information overlay.
Extended (10+ minutes per impression)
Healthcare and wellness context; pharmaceutical (where compliant), health, financial-services, and consumer-tech creatives perform well; alcohol and tobacco excluded.
Five US cities with the highest concentration of point-of-care venues on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at point-of-care venues runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The point-of-care venues category aggregate on the Trillboards network averages $5.12 USD floor CPM and 237 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target point-of-care venues specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in point-of-care venues. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.