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DOOH advertising in point-of-care venues
Point-of-care venues, doctor offices, hospitals, clinics, reach high-attention waiting-room audiences on the Trillboards network.
- 55
- Screens on the network
- $5.12
- Average floor CPM, USD per thousand impressions
- 237
- Daily impressions per screen
- 3
- US cities
Audiences you can buy here
20 curated segments run on our point-of-care inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Point-of-care DOOH reaches healthcare-context audiences in waiting-room sessions averaging 12–25 minutes per visit. The audience archetype is solo or pair, attention level high, and intent context is wellness-oriented. Pharmaceutical, health, financial-services (insurance, HSA), and consumer-tech advertisers see strong measured lift here.
- waiting
- wellness
- solo
- pair
Where the supply is
The five US cities carrying the most point-of-care venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Hudson, MA
- 2Pace, FL
- 3West Lake Hills, TX
Point-of-care venues in the DOOH ecosystem
Point-of-care DOOH is a category that has grown rapidly because the audience profile is uniquely attractive: solo or pair visitors in extended-dwell waiting sessions, high attention level, and wellness intent. The Trillboards point-of-care footprint covers doctor offices, dental practices, and small clinics in markets including Hudson MA, Pace FL, and West Lake Hills TX. Floor CPM of $5.12 USD positions this category above the network mean, buyers pay a premium for the attention-quality and context fit. Compliance is critical in this category: Trillboards filters out non-healthcare-appropriate creatives at the venue policy layer, and pharmaceutical creatives must include the FDA-mandated safety information overlay.
How the buy executes at point-of-care venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target point-of-care venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent medical practices host Trillboards screens in waiting rooms. The screens ship pre-configured for healthcare-friendly programmatic mixes (no alcohol, no tobacco, no gambling) and pay out monthly via the standard Trillboards revenue-share flow.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.