DOOH advertising in digital billboards reaches an active footprint across the Trillboards network in 18 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $4.92 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Digital billboards are the highest-reach format on the Trillboards network, delivering 1,100 daily impressions each.
Digital billboard DOOH delivers mass reach for low effective CPM. The average screen serves 1,100 impressions per day to a commuter and driver audience that values brevity and big visuals. Buyers in automotive, telecom, consumer packaged goods, and brand-awareness campaigns are the highest-spending category in this segment.
Digital billboard operators — typically property owners adjacent to high-traffic roads or downtown corridors — host Trillboards-served screens that auto-rotate creatives sub-second per OpenRTB DOOH protocols. Trillboards handles all demand wiring and reports aggregate plays back to the operator monthly.
Digital billboards remain the iconic out-of-home format and are one of the most measurable digital media surfaces in advertising. Trillboards digital billboard inventory is geographically distributed across Texas (Austin), Illinois (Rosemont, Elmhurst, Roselle), California (Livermore), plus international markets. Floor CPM of $4.92 USD reflects the prime-time scarcity of premium board positions — buyers pay above-network-mean rates for daypart-matched placement on high-throughput corridors. The Trillboards platform serves billboard inventory through the same OpenRTB 2.6 DOOH protocol used by every other format on the network, meaning DSP buyers can layer billboard, in-venue, and transit placements into a single audience-targeted campaign without separate integrations.
Brief (under 2 minutes per impression)
High-visibility public placements; family-friendly creative standards apply; alcohol restricted in residential and school-adjacent corridors.
Five US cities with the highest concentration of digital billboards on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at digital billboards runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The digital billboards category on the Trillboards network averages $4.92 USD floor CPM and 1,100 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target digital billboards specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in digital billboards. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.