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DOOH advertising in night clubs
Night clubs deliver the network’s highest single-segment CPM at $6.96 average.
- 60
- Screens on the network
- $6.96
- Average floor CPM, USD per thousand impressions
- 1,071
- Daily impressions per screen
- 0
- US cities
Audiences you can buy here
11 curated segments run on our entertainment inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Night-club DOOH is the highest-CPM category on the Trillboards network, premium rates reflect the adult-leisure audience profile, the extended dwell, and the visual prominence of the screens in dark club environments. Beverage, automotive, ride-share, fashion, and entertainment advertisers are the highest-spending category here.
- leisure
- small group
- pair
- adult
Where the supply is
Night clubs on the network sit outside the United States or have no city on record. 1 countries carry them.
Night clubs in the DOOH ecosystem
Night clubs deliver the highest floor CPM of any category on the Trillboards network, $6.96 USD average, with premium venues clearing closer to $10–12 during peak nights. The audience archetype is precisely targeted: adult leisure visitors in pairs and small groups, attention level high, in an environment where competing media surfaces are limited and screen visibility is exceptional. The Trillboards night-club inventory is concentrated outside the US (international entertainment venues dominate this category), and demand is heavily concentrated in beverage (premium spirits, energy drinks, ready-to-drink cocktails), automotive (luxury and youth-targeted brands), ride-share, and entertainment (streaming, gaming, concerts).
How the buy executes at night clubs
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target night clubs through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Night-club operators host Trillboards screens at bar zones and entry areas. The screens auto-rotate creatives matched to venue-friendly demand (beverage, lifestyle, entertainment); operators earn nightly revenue without needing to source or schedule content.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.