DOOH advertising in financial-services venues reaches an active footprint across the Trillboards network in 9 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $1.45 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Financial-services venues on the Trillboards network include banks, credit unions, and brokers.
Financial-services DOOH reaches the finance-intent audience at branches and offices. The category covers banks, credit unions, and broker offices; the audience archetype is solo or business in 5–15 minute waiting sessions; financial services (the dominant category), insurance, business software, and consumer technology see strong measured lift here.
Independent banks, credit unions, and broker offices host Trillboards screens in customer-waiting areas. The screens auto-serve programmatic ads matched to finance-friendly demand and venue-specific product promotions when no programmatic ad fills.
Financial-services venue DOOH spans bank branches, credit unions, and broker offices on the Trillboards network. The footprint is concentrated in Texas, Alabama, Ohio, and California; floor CPM of $1.45 USD sits below network mean because supply is geographically distributed and demand concentrates in a narrower advertiser pool than mainstream retail or dining. The dominant audience archetype is solo finance-intent customers in 5–15 minute waiting sessions; buyer demand concentrates in financial services, insurance, business software, and consumer technology.
Medium (2–10 minutes per impression)
Financial-services context; financial-services, insurance, business, and consumer-tech creatives perform well; alcohol and gambling excluded.
Five US cities with the highest concentration of financial-services venues on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at financial-services venues runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The financial-services venues category aggregate on the Trillboards network averages $1.45 USD floor CPM and 174 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target financial-services venues specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in financial-services venues. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.