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DOOH advertising in financial-services venues
Financial-services venues on the Trillboards network include banks, credit unions, and brokers.
- 13
- Screens on the network
- $1.45
- Average floor CPM, USD per thousand impressions
- 174
- Daily impressions per screen
- 9
- US cities
Audiences you can buy here
4 curated segments run on our financial inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Financial-services DOOH reaches the finance-intent audience at branches and offices. The category covers banks, credit unions, and broker offices; the audience archetype is solo or business in 5–15 minute waiting sessions; financial services (the dominant category), insurance, business software, and consumer technology see strong measured lift here.
- shoppers
- business
- solo
Where the supply is
The five US cities carrying the most financial-services venues on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Austin, TX
- 2Birmingham, AL
- 3Columbus, OH
- 4Fresno, CA
- 5Lamont, CA
Financial-services venues in the DOOH ecosystem
Financial-services venue DOOH spans bank branches, credit unions, and broker offices on the Trillboards network. The footprint is concentrated in Texas, Alabama, Ohio, and California; floor CPM of $1.45 USD sits below network mean because supply is geographically distributed and demand concentrates in a narrower advertiser pool than mainstream retail or dining. The dominant audience archetype is solo finance-intent customers in 5–15 minute waiting sessions; buyer demand concentrates in financial services, insurance, business software, and consumer technology.
How the buy executes at financial-services venues
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target financial-services venues through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent banks, credit unions, and broker offices host Trillboards screens in customer-waiting areas. The screens auto-serve programmatic ads matched to finance-friendly demand and venue-specific product promotions when no programmatic ad fills.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.