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DOOH advertising in shopping malls
Shopping malls deliver 2,525 daily impressions per screen, the second-highest impression density on the network.
- 39
- Screens on the network
- $3.67
- Average floor CPM, USD per thousand impressions
- 2,525
- Daily impressions per screen
- 13
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Shopping mall DOOH delivers exceptional reach (2,525 daily impressions per screen average) at competitive CPM ($3.67 USD). The audience archetype is mixed_group, family_unit, and small_group shoppers in extended browsing sessions averaging 60–120 minutes per visit. Fashion, food, consumer-tech, and entertainment advertisers see strong measured lift here.
- shoppers
- family unit
- small group
- mixed group
Where the supply is
The five US cities carrying the most shopping malls on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Salem, MA
- 2Port Richey, FL
- 3West Palm Beach, FL
- 4Alameda, CA
- 5Aventura, FL
Shopping malls in the DOOH ecosystem
Shopping malls are one of the highest-density DOOH categories on the Trillboards network because mall audiences are shoppers actively in browse-and-discover mode with extended dwell. The footprint is concentrated in coastal Florida (Port Richey, West Palm Beach, Aventura) plus Massachusetts (Salem) and California (Alameda). The 2,525 daily impressions per screen is exceptional, second only to airports, and reflects both the high foot-traffic density and the multi-hour dwell typical of mall visits. Buyer demand concentrates in fashion, consumer technology, food (mall food-court and adjacent QSR cross-promotion), and entertainment.
How the buy executes at shopping malls
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target shopping malls through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Mall property managers host Trillboards screens in food-court atriums, entrance lobbies, and high-traffic corridor positions. The screens auto-rotate creatives matched to family-friendly demand and serve a default mix that includes mall-specific tenant promotions when no programmatic ad fills.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.