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DOOH advertising in pharmacies
Pharmacies on the Trillboards network reach wellness audiences with above-average dwell at the counter.
- 217
- Screens on the network
- $0.65
- Average floor CPM, USD per thousand impressions
- 375
- Daily impressions per screen
- 128
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Pharmacy DOOH reaches the wellness-oriented audience: shoppers picking up prescriptions, OTC health buyers, and consumers who treat the pharmacy as a routine weekly stop. Dwell at the counter and in the aisle averages 90–180 seconds. CPMs are network-low because supply is dense and the audience is task-focused, but conversion lift for healthcare-adjacent advertisers is exceptional.
- shoppers
- solo
- wellness
Where the supply is
The five US cities carrying the most pharmacies on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Bronx, NY
- 2Brooklyn, NY
- 3Queens, NY
- 4Houston, TX
- 5New York, NY
Pharmacies in the DOOH ecosystem
Pharmacy DOOH is one of the most behaviorally specific in-store environments because pharmacy visits map directly to wellness intent. The Trillboards pharmacy footprint is concentrated in dense urban markets, five NYC boroughs account for 36% of network-wide pharmacy screens, where pharmacy frequency is highest. Floor CPMs of $0.65 USD make this one of the most efficient categories for performance buyers in health, beauty, food (especially functional foods and supplements), and household categories. Trillboards classifies the in-venue audience as solo wellness-oriented shoppers with medium-to-extended dwell at the prescription counter, allowing buyers to target this archetype via IAB Audience Taxonomy segments.
How the buy executes at pharmacies
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target pharmacies through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent pharmacy operators host Trillboards screens at the prescription counter and in the OTC aisle. Hosts earn from programmatic fills plus the option to upload their own promotional content (in-store sales, vaccine reminders) without paying for digital signage software.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.