Pharmacies host 217 Trillboards screens in 128 US cities — wellness audiences with above-average dwell at the counter.
Pharmacy DOOH reaches the wellness-oriented audience: shoppers picking up prescriptions, OTC health buyers, and consumers who treat the pharmacy as a routine weekly stop. Dwell at the counter and in the aisle averages 90–180 seconds. CPMs are network-low because supply is dense and the audience is task-focused, but conversion lift for healthcare-adjacent advertisers is exceptional.
Independent pharmacy operators host Trillboards screens at the prescription counter and in the OTC aisle. Hosts earn from programmatic fills plus the option to upload their own promotional content (in-store sales, vaccine reminders) without paying for digital signage software.
Pharmacy DOOH is one of the most behaviorally specific in-store environments because pharmacy visits map directly to wellness intent. The Trillboards pharmacy footprint is concentrated in dense urban markets — five NYC boroughs account for 36% of network-wide pharmacy screens — where pharmacy frequency is highest. Floor CPMs of $0.65 USD make this one of the most efficient categories for performance buyers in health, beauty, food (especially functional foods and supplements), and household categories. Trillboards classifies the in-venue audience as solo wellness-oriented shoppers with medium-to-extended dwell at the prescription counter, allowing buyers to target this archetype via IAB Audience Taxonomy segments without ever exposing per-shopper identifiers.
Medium (2–10 minutes per impression)
Wellness-oriented context; health, food, and consumer-tech creatives perform well; alcohol, gambling, and tobacco excluded by venue policy.
Five US cities with the highest concentration of pharmacies on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at pharmacies runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 45 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The pharmacies category on the Trillboards network averages $0.65 USD floor CPM and 375 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target pharmacies specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in pharmacies. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The 217 active screens, 3 countries, 128 US cities, $0.65 average floor CPM, and 375 daily impressions per screen shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.