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DOOH advertising in liquor stores
Liquor stores on the Trillboards network are adult-only retail with concentrated beverage demand.
- 66
- Screens on the network
- $1.58
- Average floor CPM, USD per thousand impressions
- 353
- Daily impressions per screen
- 57
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Liquor store DOOH reaches an adult-only audience at the point of decision for beverage purchases. CPMs are competitive ($1.58 average) because supply is concentrated and the audience is task-focused; the venue is uniquely valuable for spirits, beer, wine, and mixer brand campaigns.
- shoppers
- adult
- solo
- pair
Where the supply is
The five US cities carrying the most liquor stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1San Diego, CA
- 2Vista, CA
- 3Des Moines, IA
- 4Fresno, CA
- 5Louisville, KY
Liquor stores in the DOOH ecosystem
Liquor stores are an adult-only retail category, so the Trillboards platform restricts creatives to age-appropriate content by venue policy. The footprint is a wide geographic spread for a niche category, concentrated in California (San Diego, Vista, Fresno), Iowa (Des Moines), and Kentucky (Louisville). The dominant audience archetype is adult solo or pair shoppers in brief-dwell sessions; the venue is uniquely valuable for in-category beverage advertising (spirits, beer, wine) and for adult-lifestyle adjacent categories (premium snacks, mixers, glassware). Floor CPM of $1.58 USD sits below mainstream retail because supply density is high and audience attention is task-focused, not leisure.
How the buy executes at liquor stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target liquor stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Independent liquor store operators host Trillboards screens behind the register and in the cooler aisle. Most liquor-store hosts also use the screen to play their own product features and weekly sale promotions when no programmatic ad serves.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.