DOOH advertising in liquor stores reaches an active footprint across the Trillboards network in 57 US cities. Programmatic buyers serve creatives via OpenRTB 2.6 with an average floor CPM of $1.58 USD per thousand impressions, settled daily via signed proof-of-play receipts. The category is part of the 38-venue Trillboards programmatic DOOH inventory served to demand partners worldwide.
Liquor stores on the Trillboards network are adult-only retail with concentrated beverage demand.
Liquor store DOOH reaches an adult-only audience at the point of decision for beverage purchases. CPMs are competitive ($1.58 average) because supply is concentrated and the audience is task-focused; the venue is uniquely valuable for spirits, beer, wine, and mixer brand campaigns.
Independent liquor store operators host Trillboards screens behind the register and in the cooler aisle. Most liquor-store hosts also use the screen to play their own product features and weekly sale promotions when no programmatic ad serves.
Liquor stores are an adult-only retail category, so the Trillboards platform restricts creatives to age-appropriate content by venue policy. The footprint is a wide geographic spread for a niche category, concentrated in California (San Diego, Vista, Fresno), Iowa (Des Moines), and Kentucky (Louisville). The dominant audience archetype is adult solo or pair shoppers in brief-dwell sessions; the venue is uniquely valuable for in-category beverage advertising (spirits, beer, wine) and for adult-lifestyle adjacent categories (premium snacks, mixers, glassware). Floor CPM of $1.58 USD sits below mainstream retail because supply density is high and audience attention is task-focused, not leisure.
Brief (under 2 minutes per impression)
Adult-only retail context; beverage, lifestyle, and entertainment creatives permitted; child-targeted creatives excluded by venue policy.
Five US cities with the highest concentration of liquor stores on the Trillboards programmatic DOOH network (aggregate count — no per-screen identifiers exposed).
Each screen at liquor stores runs the Trillboards kiosk app, which holds an open OpenRTB 2.6 connection to the Trillboards SSP. Roughly every 30 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor (venue category, geographic bucket, screen format) plus any locally observed audience signals from the on-device CV pipeline — group composition, audience archetype, and attention level — all aggregated and stripped of per-person identifiers before they leave the screen.
Demand-side platforms bid in under 100 ms; the winning creative ships back, plays inside the device's native VAST player, and confirms playback via a signed proof-of-play receipt. Trillboards reconciles those receipts daily against partner-reported numbers (the canonical record of truth for billable impressions) and credits the venue's earner balance monthly. The liquor stores category on the Trillboards network averages $1.58 USD floor CPM and 353 daily impressions per screen, numbers that translate directly into the earnings model below.
The Trillboards platform supports both first-party and third-party VAST creatives, OMID-compliant viewability measurement where the creative declares OMID support, and full proof-of-play receipts signed at the device level — meeting the Out of Home Advertising Association of America (OAAA) measurement standards and the IAB DOOH 1.0 specification. Buyers using the Trillboards OpenRTB endpoint can target liquor stores specifically via the IAB Audience Taxonomy plus the Trillboards segtax=600 namespace without ever receiving per-screen identifiers in the bid request.
Use the calculator to model monthly earnings for a screen in liquor stores. Inputs default to network-wide medians; adjust them to match your specific venue traffic.
Earnings Estimator
Select your business type, number of screens, and traffic level to see your estimated monthly earnings.
Estimated Monthly Earnings
$0
~4,000 impressions/month
The figures shown here are aggregated from the Trillboards PostgreSQL system of record (table earner_screens filtered by status = 'approved'), joined to the venue taxonomy. Counts reflect the network state at the snapshot date and are rebuilt monthly. Floor CPM numbers are the screen-level minimums; cleared CPMs typically run 20–40% higher depending on demand. Per Trillboards aggregate-only data disclosure policy, no per-screen identifiers, partner identifiers, or device identifiers are published on this page — only the counts and category-level statistics needed for buyer and earner decisions.
Cross-references computed from 30-day aggregate co-occurrence across the Trillboards network. Aggregate-only — no per-screen identifiers.