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DOOH advertising in home renovation stores
Home renovation stores on the Trillboards network reach extended-dwell project-shopping audiences.
- 6
- Screens on the network
- $3.87
- Average floor CPM, USD per thousand impressions
- 400
- Daily impressions per screen
- 1
- US cities
Audiences you can buy here
24 curated segments run on our retail inventory. Each is a live private marketplace deal, addressable from your DSP today.
What you are buying
Home renovation DOOH reaches the project-shopping audience in 30–90 minute browse sessions. The audience archetype is pairs and family_units in project-planning mode; home services, financial services (mortgages, HELOC), home-improvement, and automotive advertisers see strong measured lift here.
- shoppers
- pair
- small group
- family unit
Where the supply is
The five US cities carrying the most home renovation stores on the network. Counts are aggregate, no per-screen identifiers are published.
- 1Los Angeles, CA
Home renovation stores in the DOOH ecosystem
Home renovation retail DOOH reaches an audience in extended project-shopping mode, pairs and family-units planning major home improvements. The footprint includes Los Angeles. Floor CPM of $3.87 USD positions this category at network mean; buyer demand concentrates in home services, financial services (mortgages, home-equity lines of credit, contractor-financing), home-improvement consumer goods, and automotive.
How the buy executes at home renovation stores
Each screen runs the Trillboards kiosk app on an open OpenRTB 2.6 connection to our SSP. Roughly every 60 seconds, the device fires an ad request carrying the IAB DOOH inventory descriptor, venue category, location, screen format, plus the live audience measurements from the on-device CV pipeline.
Demand-side platforms bid in under 100 ms. The winning creative ships back, plays in the device's native VAST player, and confirms playback with a signed proof-of-play receipt. Those receipts reconcile daily against partner-reported numbers, which is the record we bill against.
We serve first-party and third-party VAST, OMID viewability where the creative declares it, and device-signed proof of play, meeting the OAAA measurement standards and the IAB DOOH 1.0 specification. Buyers on our OpenRTB endpoint target home renovation stores through the IAB Audience Taxonomy and the Trillboards segtax=600 namespace, and receive no per-screen identifiers in the bid request.
If you own the venue
Home-improvement retailers host Trillboards screens in aisle and counter positions. The screens serve programmatic ads matched to project-shopping demand and venue-specific product features.
Where these numbers come from
Screen counts, floor CPM, daily impressions and city rankings are aggregated from the Trillboards PostgreSQL system of record (earner_screens, filtered to status = 'approved') joined to the venue taxonomy, snapshotted 2026-05-11 and rebuilt monthly. Floor CPM is the screen-level minimum; cleared CPMs typically run 20–40% higher with demand. Audience index, price and market count come from the live curated catalogue. This page publishes no per-screen, partner or device identifiers.